Asia’s First BW Premier Collection Hotel Western Hotels & Resorts has unveiled plans to bring its new upscale hotel concept, BW Premier Collection, to Asia for the first time.
The world famous hotel group has signed an agreement with Thai real estate company, Habitat Group, for BluPhere Pattaya – a new-build eight-storey project in Na Jomtien, a peaceful beachfront setting on Thailand’s Popular Eastern Seaboard.


Located just 100 meters from the beach, a few minutes from the attractions of downtown Pattaya, and just over an hour’s drive from Bangkok, BluPhere Pattaya is a brand new property providing 195 apartment-style units ideal for upscale family getaways. The property will retain its existing branding and will be managed by Best Western as part of BW Premier Collection, its upscale “soft bang”.


The property will benefit from Best Western’s global support network, including employees training, sales and marketing, global distribution, quality control and access to Best Western Rewards, the company’s popular loyalty program.


“Thailand’s tourism industry is in an extremely healthy position. Simply looking at the numbers, Thailand welcomed a record 32.6 million international visitors and generated THB2.52 trillion (US $71.8 billion) in revenues in 2016, which exceeded the initial government targets set at the start of the year,” said Olivier Berrivin, Best Western’s Managing Director of International Operations – Asia.



The Property

Project name : BluPhere Pattaya Managed by BW Premier Collection
Rental Management : Best Western Hotel & Resorts
Developer : Habitat Group Co., Ltd.
Project are : 0-3-97 Rai
Type of Project : Fully Furnished Residential units with hotel standard
Ownership Type : Freehold
No. of Storeys : 8 storey with Basement
No. of units : 195 units
Facilities : Restaurant and Bar, Business Lounge, Fitness Center, Jacuzzi, Infinity Edge Pool, Sunbathing Deck, Rooftop Garden, Playground, BBQ Area, Cabanas, etc.
Investment Program :
– A truly unique property for investment with long term passive income
– 7% Guaranteed Return per year for 5 years
– Profit sharing of 60% from year 6 onwards
– Capital Gain from freehold land ownership
Privieges for owner :
– Free stay 14 days per year at BluPhere Pattaya
– Special discount at restaurant & bar at BluPhere Pattaya
– Exclusive price for staying at other vacation properties under Habitat Group
Price : Start 2.7 MB