LG Electronics (Thailand) Co., Ltd., a global leader in home appliances innovation, continues to deliver innovations for a better life, following its slogan Life’s Good. Recently, the company launched a new Bottom Freezer refrigerator with a larger fresh food compartment. This model is not only LG’s first Bottom Freezer refrigerator lineup, but it is also specifically designed based on the needs of Asian consumers, featuring an increased capacity in the fresh food compartment.
A consumer survey conducted by LG on refrigerator usage in Asia revealed that consumers prioritize freshness preservation of ingredients and cleanliness in their refrigerators as primary factors. Design has also become a game-changer in consumer perspectives. Additionally, consumers are looking for features that enhance convenience, such as automatic ice-making systems and a higher ratio of refrigerator to freezer space, reflecting a shift in behavior after the COVID-19 pandemic.
Based on the findings, LG developed the new Bottom Freezer refrigerator model, the GN-V389FQEF, which comes with a full-length InstaView door that allows consumers to see the contents inside without opening the door—just by knocking twice. It also features innovations that address key consumer needs in Asia, particularly increasing the refrigerator space and reducing freezer space, with a 75:25 ratio between the refrigerator and freezer. This adjustment was made according to the survey which found that, following the pandemic, bulk purchasing became a normal behavior, and consumers now seek refrigerators with more space for fresh food while reducing the size of the freezer.
The popularity of Bottom Freezer refrigerators has also risen in the Asian market, as moving the refrigerator compartment to the top and placing the freezer at the bottom makes it more convenient for users. The freezer section is also more organized with better compartmentalization. Furthermore, LG’s Bottom Freezer refrigerator also makes life easier with an automatic ice maker, ensuring that ice is always ready when needed.
To maintain freshness, LG’s Bottom Freezer refrigerator is equipped with technologies that meet consumer needs perfectly. These include Linear Cooling, which maintains temperature fluctuations of only 0.5°C, keeping ingredients fresh for longer. The Door Cooling technology ensures that ingredients and beverages receive consistent cooling, no matter where they are placed inside the refrigerator. The FRESH Converter technology allows users to adjust the temperature to suit different types of food. For cleanliness, the Hygiene Fresh air purifying system eliminates odors and bacteria by up to 99.99%, while the Deodorizer technology uses a carbon filter to reduce unwanted odors, keeping the refrigerator smelling fresh at all times.
In addition, the new Bottom Freezer refrigerator lineup from LG stands at 1.72 meters in height, a size that is well-suited for Asian consumers. This design allows for more storage capacity in a compact size, making it ideal for small spaces, such as condos or apartments. The premium LG design, both inside and out, adds elegance and sophistication to any home.
The new Bottom Freezer refrigerators from LG are available in two designs. The model with an InstaView window, the GN-V389FQEF, with a capacity of 12 cubic feet, is priced at 29,990 Baht. The version without the InstaView window, the GN-B389FQDM, with a capacity of 11.8 cubic feet, is priced at 19,990 Baht. Interested customers can purchase the LG Bottom Freezer refrigerator from authorized LG dealers or visit www.lg.com/th. For more information, you can contact the LG Customer Service Center at 0-2057-5757 and follow LG’s activities on Facebook at LG Global or Instagram at lg_thailand.
