Mercedes-Benz sets to bring the ultimate experience of luxury, comfort, and safety to customers in Thailand with the official unveiling of “The new S-Class”.

At a starting price of 6,690,000 baht, customers can now register to reserve the new luxury saloon from -Benz authorized dealers nationwide.

The new Mercedes-Benz S-Class

The new S-Class is the latest generation of the world’s best-selling luxury saloon and the newest member to the Mercedes-Benz S-Class family that is ready to bring the automotive experience with the highest luxury and safety.

With the most advanced innovations focusing on its user, the new S-Class offers a perfect driving experience, protects all passengers, and provides an interactive user experience that promptly responds to the needs of its driver and passengers via digital systems.

The new S-Class is powered by 6 cylinder in-line 2,925 cc diesel engine with 2-stage turbochargers. It is capable of delivering an outstanding peak output at 286 hp. The maximum torque is 600 Nm, and an acceleration rate from 0 to 100 km/h can be delivered in 6.4 seconds. Coupled with the 9G-TRONIC automatic transmission, the new S-Class’s diesel engine is more efficient and more environmentally friendly.

The exterior design of the new S-Class is under the concept “Sensual Purity” that features upgraded modernity in true style: enhanced MULTIBEAM LED intelligent headlights that improves driving vision, the 20-inch AMG alloy wheels with a 51-mm-longer wheelbase than the previous model, the roof’s catwalk line that underscores the sporty and elegant outlook, and an enlarged cabin area. The seamless door handles to support the special clean and pure exterior design, making it more convenient to lock and unlock the door simply by touching the handle with your hands.

The interior is designed to create a warm atmosphere that radiates top-quality luxury and better vision, offering maximum comfort from the driver’s seat to the rear. The redesigned front console, the multifunction sports steering wheel in nappa leather, and the 12.3-inch high-resolution digital instrument cluster display can fulfill every comfort, wellness, and entertainment. In addition, under a lightweight, responsive free-form design, the new S-Class can be operated using MBUX7, a 12.8-inch OLED touch screen, with 64% increased active area. Discovering an intuitive driving experience at the highest level, drivers can control various functions of the vehicle and in the passenger compartment at their fingertips. The fingerprint sensor system collects the personal information of each driver to meet their individual needs for the ride.

The Rear Seat Comfort Package offers an outstanding interior experience where you can be lavishly indulged in optimum seating comfort. The adjustable electric seat allows you to be relaxed with up to 6 energizing massage functions.

The new generation MBUX7 (Mercedes-Benz User Experience) is even more digital and intelligent. The MBUX Interior Assistant with the human factor as the main consideration simply makes the control of the vehicle and comfort functions even easier. Intuitively controlled by voice, touch, or gestures, the system adapts intelligently to the individual driver. For example, by putting your hand up or down through the side glass, the reading light will turn on or off automatically, etc. The MBUX High-end Rear Seat Entertainment together with the 7-inch touch screen Rear Tablet enables passengers to be relaxed and feel at ease. With the two 11.6-inch screens, rear passengers can be ensured of a wide range of features for enhancing comfort. The interior also comes with a Burmester® 3D-Surround sound system with a set of 15 high-performance speakers.

The new S-Class also comes with ultimate advanced safety systems. For the first time, the frontal airbags are presented to the rear-seat passengers. Parking Package with a 360° camera makes it easier for you to find a parking area and to manoeuvre into and out of parking spaces. The latest generation of Driving Assistance Package features Evasive Steering Assist that supports drivers with speed adjustment, steering, changing lanes, and even when there is a risk of a collision. Active Emergency Stop Assist that senses prolonged driver inactivity and brakes the vehicle to a standstill. The Exit Warning system is activated if the passenger’s hand is moved closer to the inner door handle, etc.

Mr. Roland Folger, President, and CEO of Mercedes-Benz (Thailand) Company Limited said

“As a leader in the luxury segment, Mercedes-Benz always excites the market every time we have new models coming out. And Mercedes-Benz S-Class is clearly the best in its class. It is the best-selling luxury saloon both in the global market and in the Thai market. We know that many Mercedes-Benz customers in Thailand are looking forward to the launch of this latest generation of our S-Class and today we are ready to introduce you to “The new S-Class”, an ultimate luxury saloon that provides the best driving experience in terms of luxury, comfort, and safety. Under the integration of the most advanced automotive innovations that put focus on the user, every detail of this vehicle’s design is meticulously refined. Particularly, the mobile connected experience via wireless internet in the vehicle, Mercedes-Benz has partnered with a local 4G LTE service provider in Thailand to allow customers who purchase a Mercedes-Benz vehicle with our authorized dealers to be able to have the best driving experience on every road. And for customers who are interested in “The new S-Class”, you can contact Mercedes-Benz authorized dealers nationwide for more information and reservation from today onwards.”

The new S-Class is available in 2 models as follows:

Mercedes-Benz S 350 d Exclusive priced at 6,690,000 THB

Mercedes-Benz S 350 d AMG Premium priced at 7,190,000 THB

For reservation and more information about The new S-Class as well as other Mercedes-Benz models, you can contact Mercedes-Benz and Mercedes-AMG authorized dealers nationwide.