Primus Autohaus, in collaboration with Mercedes‑Benz (Thailand), recently hosted an exclusive event for Primus members and their families: a luxury yacht cruise featuring shark release, combined with an exceptional driving experience featuring Mercedes‑Benz and Mercedes‑AMG vehicles at Thailand’s first racetrack, the PTT Circuit of Thailand (formerly the Pira International Circuit) in Pattaya, Chonburi province.
Jirapol Rujivipat, Managing Director of Primus Autohaus Co., Ltd.
Jirapol Rujivipat, Managing Director of Primus Autohaus Co., Ltd. and the Primus Group, shared: On “Day One,” we gathered at Ocean Marina Yacht Club to promote tourism and marine conservation aboard a luxury yacht. We cruised around the beautiful Gulf of Thailand and Koh Kram Noi, with the highlight being the release of baby sharks back into the sea. On “Day Two,” participants enjoyed a thrilling and premium driving experience with Mercedes‑Benz.
Event Concept and Purpose
At Primus, we stand out not only because of our excellent car sales and after-sales service but also due to the variety of lifestyle events we host for our customers. We segment our activities by customer lifestyle, from heritage site tours to golf competitions and more.
Driven by performance, our key annual events include:
SUV Driving Events—off‑road and track testing.
Driving Events—on‑track performance drives at circuits like Chang International Circuit in Buriram and PTT Circuit of Thailand in Pattaya.
The purpose of this Driving Event is to simulate diverse driving scenarios on a race track to allow customers to experience and test the performance of their favorite Mercedes‑Benz models.
Training includes handling challenging situations—like skidding on slippery roads—as well as proper techniques for cornering and braking distances. With the right training, drivers gain confidence in handling emergency maneuvers safely.
Featured Vehicles for Test Drive
Mercedes‑Benz (Thailand) provided nearly 20 premium models for customers to test-drive, including:
Mercedes‑AMG G 63, Mercedes‑AMG SL 43, Mercedes‑AMG EQE 53 4MATIC+, Mercedes‑AMG GLE 53 Hybrid 4MATIC+, …among others.
This provided an excellent opportunity for customers to truly experience high-performance AMG and Mercedes‑Benz vehicles in various formats.
About PTT Circuit of Thailand (Pira International Circuit)
With over 40 years of history, this legendary circuit offers a distinct challenge. Unlike newer tracks like Chang Circuit in Buriram, PTT’s tighter layout demands precision. Driving here offers unmatched experiences and skill development for our customers.
Customer Feedback
Feedback from the two-day event has been overwhelmingly positive:
Sasiyaporn Thanomjit “I was truly impressed. I’ve already recommended Primus to my friends. The service was exceptional and we got to drive several Mercedes‑Benz models presented by the manufacturer. I learned about the latest technology and driving techniques I’d never known. It was an outstanding experience—thank you, Mercedes‑Benz Thailand and Prime. I’ll definitely join future events.”
Phuwariphut Treerattanavech “I was impressed by the entire experience, from staff attentiveness at each station to learning new driving techniques—handling skids, steering control, braking, throttle use, and cornering. My whole family joined and everyone had a wonderful time. I’ll definitely attend again.”
Pracha Jantharasena “It was a unique and exciting event—from releasing baby sharks to testing Mercedes‑Benz performance in ways I’d never experienced, like cornering and emergency handling. The knowledge gained will benefit my daily driving. When the next event is announced, I’ll be first to sign up!”
