Launches First Thailand Impact Report Highlighting Positive Contributions to Local Economy, Tourism, and Creative Industry
Netflix has reaffirmed its long-term commitment to Thailand with an investment of over $200 million from 2021 to 2024 to support Thai content, talent development, and the broader creative economy. The announcement was made today at the launch of the company’s first-ever impact report in Thailand, titled “Netflix in Thailand: Powering the Future Through Local Stories.”
The report highlights the significant role Netflix has played in growing Thailand’s creative ecosystem. In just three years, Netflix has:
Produced over 20 Thai original series and films
Created more than 13,500 jobs across various roles in the industry
Delivered Thai content to global audiences, amassing 750 million viewing hours, with 15+ titles appearing in the Global Top 10 Non-English rankings
“With a team based in Bangkok, we have a deep understanding of Thailand’s creative landscape,” said Malobika Banerji, Director of Content for Southeast Asia at Netflix. “Our investment reflects our belief in the richness of Thai storytelling and its ability to resonate globally.”
EMPOWERING LOCAL TALENT
Netflix has also heavily invested in skill development through initiatives such as:
Reel Life Camp, a hands-on training program that has equipped over 145 young Thai filmmakers with the tools to succeed in film and TV production.
Technical training programs that have upskilled over 500 production professionals, including editors, VFX artists, and data handlers.
These efforts align with Thailand’s One-Family-One-Soft-Power (OFOS) policy and the national goal of creating 20 million jobs and generating over 4 trillion baht ($123 billion) in creative economy revenue by 2027.
Dr. Chakrit Pichyangkul, Executive Director of the Creative Economy Agency (CEA), added: “Through initiatives like Content Lab and collaboration with Netflix’s Creative Equity Fund, we’re cultivating new talent across Thailand—especially outside of Bangkok—and accelerating national goals to elevate workforce skills.”
BOOSTING TOURISM THROUGH LOCAL STORIES
Netflix content has also had a positive impact on Thai tourism. Shows like:
The Believers spotlighted Wat Sam Pasiew in Suphanburi
Master of the House increased visits to Chateau De Khaoyai in Nakhon Ratchasima
Thai Cave Rescue brought global attention to Tham Luang Cave
These success stories support the Thai government’s Amazing Thailand Grand Tourism and Sports 2025 campaign, showcasing Thailand’s cultural richness and diverse destinations.
A SHARED VISION FOR THE CREATIVE FUTURE
At the report launch in Bangkok, leaders from Netflix, the Creative Economy Agency (CEA), content creators, and government officials gathered to discuss ways to grow Thailand’s creative industry further. Attendees included:
Ruben Hattari, Netflix’s Director of Public Policy, Southeast Asia
Prabda Yoon, Producer/Screenwriter (Bangkok Breaking, Dahlar: The Murder Flower)
Dr. Chakrit Pichyangkul, Executive Director, CEA “Thai films and series are more than entertainment. They’re a reflection of our culture, creativity, and storytelling spirit,” said Prabda Yoon. “When we stay true to Thai identity, we create stories that resonate deeply with local audiences and captivate the world.”
