Nusasiri Public Company Limited or NUSA, the leading real estate developer and alternative medicine tourism company, joins with More Return Public Company Limited or MORE, announcing their joint venture to establish More Dan Nusa Entertain Company Limited, an expansion into the entertainment business from the business foundations of More Dan Entertain Company Limited, the subsidiary company of More Return.
The company will focus on promoting and organizing concerts that bring in leading artists from around the world. They are also equipped with privileges to hold the first International Music Festival in Asia. Furthermore, they will take a step forward into the content world, in the era of Shapeshifting, that brings the innovative Technology Platform to add more activities within concerts, which will engage the audience with fun, new innovative experience. The joint venture of these two companies aim to increase the sustainability of Thailand’s tourism business and its potential. This would be achieved through the creation of international music festivals with the music and content events model as Key Successes that would increase income into the country. This would also make Thailand one of the ultimate music festival destinations for tourists by appointing Pattaya, with its strong infrastructure, public transportation, public utilities, beautiful landscape, safety standards and modern technology, as the platform to welcome the tourists. Pattaya will be transformed into a grander tourist destination, filled with many activities and inspiring music festivals. There would also be special VIP privileges, especially through digital technology tourism platform, which would create convenient channels in reservation and purchases of accommodations, air ticket, and festival tickets. It would also create ease in any transaction necessary, with a fun Ecosystem, a new solution for the modern travelers’ lifestyle that appreciates fun and convenience with a complete array of services.
Mrs. Siriya Thepcharoen, Executive Vice President Marketing Division of Nusasiri Public Company Limited and Director of Nusa CSR Company Limited, announces the new business expansion, marching full steam forward with the gigantic project of investing over 4,500 Million Baht to transform Legend Siam Pattaya into a magical tourist destination, “SIAM CANNABIS LAND”. This project spearheads the new type of tourism that is prepared to become the Cannabis Destination for both tourism and alternative medication. It aims to become the most magnificent, new landmark in the East that stands at the forefront of this new business.
“We envision the potential of Legend Siam Pattaya as the perfect tourism city, with its complete infrastructure, and in parallel with Nusasiri’s business proceedings, which tries to find a unique differentiation that fills the gap of the Thai real estate market. This differentiation is under the concept “Live Beyond”, an idea for the complete lifestyle, that inspires the company to continuously expand its investments toward tourism destinations.
Furthermore, there is the NUSA Tech, a new group of businesses under the leadership of Nusasiri, a Safe-T Travel platform that joins with DEPA, which assembles a complete circuit of Thailand’s tourism industry. This uses technology to design and customize individualistic tourism คexperience that offers a system of seamless services from the tourism industry group to accommodate the wants and needs of tourists from every corner of the world, making it a digital gateway to Thailand.
To cater to the consumers and market trends that is ever changing, and for the brand and its products, under the company, to capture the hearts of our target groups and become the strong leader of the market, the company always sets its vision to continuously move forward in developing new products and services. Thus, the company’s vision was to fully enter the entertainment business by signing the joint venture, to invest in the new company with More Dan Entertain Company Limited, the subsidiary company of More Return, holding 59% shares. This strategic collaboration uses More Return’s strengths for organizing concerts and music festivals, with Nusasiri’s support in terms of location, accommodation, food and beverage, and the innovative technology platform, to be the strong foundation for the growth of the company,” stated Mrs. Siriya.
Dr. Ummarit Klomchitcharoen, President of More Return Public Company Limited or MORE, expands on his strength as the master of the entertainment business by spreading MORE’s wings into the tourism entertainment business. In establishing the company More Dan Entertain, he adds, “I believe that this business expansion in the entertainment market and the collaboration with our strong partner, will help push Thailand to become one of the most popular destinations for the ultimate international music festivals of the world. We will attract tourists, from all over the world, to swarm into the country. This will help welcome back visitors as we are opening the country back up after the Covid pandemic, which had made tourism suffer for the last three years, especially as Thailand is an important Hub for tourism in the ASEAN region.
Therefore, this joint venture is a collaboration of two strong forces, who have each brought their strengths to the table in order to expand and increase the business opportunities and add value to the tourism industry in Thailand. They will help create some of the most fantastical international music festivals in the world, which will become the Key Content to help increase revenues. It will also be the significant factor in developing the technological platform for tourism to cater to all the wants and needs for the convenience of the consumers’ lifestyle. It will boost Pattaya to be the center and one of the most beloved international music festival destinations of the world.
This is a majestic partnership between Nusasiri and More Return, who have announced the establishment of More Dan Nusa Entertain Company Limited, the technology platform business for entertainment. They will create some of the most extravagant international music festival in the world and Thailand will be the first in Asia. There will be collaborations with world renowned artists to create a unique experience in the entertainment industry, which will use technology to connect the world to Thailand as one of the leading international music festival destinations, adding a successful and sustainable future for tourism to the nation.
