The French Champagne house unveils a private community celebrating the art of fine living through Champagne, culture, gastronomy and nature, with an inaugural gathering at École Ducasse Nai Lert Bangkok.
Bangkok, Thailand – Perrier-Jouët, one of France’s most distinguished Champagne houses with a rich heritage, under Pernod Ricard, is proud to announce the launch of Belle Époque Society, an exclusive private club open by invitation only. Created to celebrate the art of exceptional living, the Society held its inaugural event in Thailand on 21 October 2026 at École Ducasse Nai Lert Bangkok.
Founded on the guiding philosophy of “Champagne. Culture. Connection.”, Belle Époque Society draws inspiration from Perrier-Jouët’s longstanding connection with art, nature and exceptional craftsmanship. It brings together collectors, cultural leaders, trendsetters and contemporary aesthetes who share a passion for extraordinary experiences and refined living. Members are invited to enjoy carefully curated privileges and exclusive experiences centred on four pillars of appreciation: fine Champagne, art, gastronomy and nature.
The Society’s Thailand debut began with an intimate dining experience inspired by the philosophy of “Banquet of Nature”, created by French Michelin-starred Chef Olivier Limousin, who has previously worked alongside legendary culinary master Joël Robuchon.
For this special evening, every course was thoughtfully paired with an exclusive Champagne selection from Perrier-Jouët, taking guests on a journey of exceptional flavours and refined pairings.
The culinary experience began with LE CAVIAR, featuring caviar and cauliflower, paired with Perrier-Jouët Belle Époque 2014. This was followed by LA SAINT-JACQUES, combining Hokkaido scallops, leeks and Champagne sauce, accompanied by Perrier-Jouët Belle Époque Blanc de Blancs 2017.
The next course, LE FOIE GRAS, presented pan-seared foie gras with caramelised peach and blackcurrant sauce, paired with Perrier-Jouët Belle Époque Florescence 2015 – an exceptionally exclusive Champagne reserved exclusively for Belle Époque Society members.
A refreshing interlude followed with LE GRANITE BLASON ROSÉ, a Champagne granita with green apple and berries, before the evening moved on to the main-course highlights: L’AGNEAU, lamb rack, or LE BLACK COD, grilled black cod served with mashed potatoes. Both were paired with Perrier-Jouët Belle Époque Rosé 2014.
The dining journey concluded with LA PASSION, a smooth and delicate sorbet combining passion fruit, coconut and lime, bringing the evening’s gastronomic experience to a refreshing close.
The occasion was hosted by Amy Morakot Saengtaweeb, a key founding member of Belle Époque Society and Friend of the Brand for Perrier-Jouët. She welcomed the Society’s Founding Members, who gathered for the first time to mark the beginning of a new chapter in a community built on friendship and a shared appreciation of Champagne, art and the finer things in life.
Belle Époque Society is envisioned as much more than a series of events. It represents the beginning of a meaningful community, bringing together individuals with shared passions and values to connect, exchange ideas and build lasting relationships through the worlds of Champagne, art, gastronomy and refined living.
The initiative reflects Perrier-Jouët’s commitment to celebrating an artful way of life while reaffirming Belle Époque’s position as an exceptional Champagne for those who appreciate refinement, distinctive craftsmanship and cultural sophistication.
“Welcome to Belle Époque Society – an exclusive community reserved for distinguished individuals such as yourself.”
For the latest news and further information about Belle Époque Society and Perrier-Jouët, visit www.perrier-jouet.com.
