Prima Realty, a Bangkok-based specialist in luxury residential real estate, has been named “The Best Agent in Luxury Property Bangkok” at the Thailand Real Estate Agent Awards 2026, while also joining Leading Real Estate Companies of the World® (LeadingRE), one of the world’s largest networks of independent real estate firms.
The two developments mark an important milestone for Prima Realty as the company expands its position in Bangkok’s luxury residential market and strengthens its ability to connect premium properties in Thailand with qualified international buyers, investors and real estate professionals.
With LeadingRE’s global network spanning approximately 500 independent real estate firms and 129,000 sales associates across more than 70 countries, the partnership provides Prima Realty with new opportunities for international referrals and cross-border real estate relationships.
“Receiving this award is a proud moment for our team, and joining LeadingRE represents a natural next step in our development,” said Prem Narula, Co-Founder and Managing Director of Prima Realty. “Bangkok continues to attract international investors, lifestyle buyers and long-term residents, and we see significant potential to connect these clients with exceptional residential opportunities in the city. Through LeadingRE, we can extend our reach internationally while continuing to provide the local expertise and personalized service that define Prima Realty.”
A specialist in Bangkok’s luxury residential market
Founded by Prem Narula and Phonpailin Poonsawat, Prima Realty operates as a boutique real estate agency specializing in luxury residential sales, investor sourcing and developer consultancy.
The company focuses on Bangkok’s prime residential market, with particular expertise in branded residences, penthouses and super-luxury condominiums in some of the city’s most established locations.
Its project marketing portfolio includes developments such as MAVISTA Phromphong and MUNIQ Phromphong, while its recent prime-property transactions have included residences at Upper House Residences on Wireless Road and a duplex penthouse at InterContinental Residences Bangkok Asoke.
The company’s experience across both project marketing and prime residential transactions enables it to advise local and international clients seeking carefully selected residential assets in Bangkok.
Prem Narula was previously recognized with the Best Real Estate Agent Thailand Award at the Asia Pacific Property Awards 2022–2023, adding to the company’s track record of industry recognition.
“Our approach has always been built on trust, understanding and lasting relationships,” said Phonpailin Poonsawat, Co-Founder and Sales Director of Prima Realty. “Luxury real estate is not simply about presenting properties. It requires understanding each client’s objectives, identifying the right opportunities and providing thoughtful advice throughout the decision-making process. This recognition reflects the commitment of our team, while our partnership with LeadingRE allows us to take that approach to an international audience.”
Connecting Bangkok’s luxury market with global buyers
Prima Realty’s relationship with LeadingRE comes at a time when Bangkok continues to develop as an important destination for international residents, investors and high-net-worth buyers.
Prime residential demand remains concentrated in established central districts such as Phrom Phong, Wireless Road, Lumphini and the Chao Phraya riverside, where buyers increasingly place emphasis on location, privacy, space, service standards, quality and developer reputation.
Bangkok’s international connectivity, established healthcare infrastructure, lifestyle offering and range of residential options continue to support its appeal to international buyers seeking both primary and long-term residences.
For international buyers considering Bangkok, Prima Realty provides local market guidance covering locations, developments, pricing, negotiations and transaction coordination.
For Bangkok property owners and developers, the LeadingRE relationship provides an additional channel through which premium residential opportunities can be introduced to qualified overseas buyers through the network’s member firms.
Expanding opportunities for developers
The partnership also strengthens Prima Realty’s offering to Bangkok property developers.
In addition to project sales, marketing strategy, market positioning and buyer feedback, Prima Realty can now leverage broader international relationships to support developers seeking greater exposure among overseas buyers and investors.
This is particularly relevant to luxury condominiums, branded residences and ultra-prime residential developments, where international buyer engagement can play an important role in the sales and marketing strategy.
Through its combination of local market knowledge and international connections, Prima Realty aims to provide developers with a more integrated approach to reaching both domestic and international markets.
The scale of the LeadingRE network
Leading Real Estate Companies of the World® is an invitation-only global network of independent real estate firms, representing approximately 500 companies and 129,000 sales associates across more than 70 countries.
According to LeadingRE, its member network recorded approximately US$289.5 billion in U.S. home sales volume, while in 2025 the network facilitated approximately 17,500 member-to-member referrals, with around 11,000 successfully closed, generating approximately US$6 billion in referral home sales.
For Prima Realty clients interested in international property, the network also creates opportunities to connect with trusted member firms in destinations around the world.
The partnership therefore works in both directions: connecting international buyers with Bangkok property while providing Thai clients with access to real estate professionals in international markets.
LeadingRE also operates Luxury Portfolio International®, its luxury marketing and intelligence division, providing additional international exposure and connections across the global luxury residential sector.
Local expertise. Global connections.
For Prima Realty, the combination of industry recognition, specialist knowledge and international connectivity represents the next stage of its development.
The company’s focus remains firmly on Bangkok’s luxury residential market, while its relationship with LeadingRE expands the reach of that expertise beyond Thailand.
“Our goal is to combine the personal service and market knowledge of a boutique Bangkok advisory with the international reach of a global real estate network,” said Prem Narula. “We believe this creates meaningful value for buyers, sellers, developers and international partners, and positions Prima Realty to play a stronger role in connecting Bangkok’s luxury property market with the world.”
As Bangkok continues to attract international interest as a destination for wealth, lifestyle and long-term investment, Prima Realty is positioning itself at the intersection of local luxury-property expertise and global real estate connectivity.
