Richard Mille officially unveiled its first boutique in Thailand on 22 May 2026, marking a significant milestone in the brand’s strategic expansion into the country. Located on the Ground Floor of Siam Kempinski Hotel Bangkok, in the heart of one of Southeast Asia’s most vibrant and culturally rich capitals, the new boutique becomes the 13th boutique operated by Richard Mille Asia.

Designed to offer an immersive brand experience, the boutique seamlessly blends contemporary aesthetics with elements inspired by Thailand’s rich artistic heritage, architecture, and natural beauty. Every detail has been thoughtfully curated to reflect the unique vision of innovation that defines Richard Mille, while paying tribute to the country’s cultural identity. Spanning more than 3,000 square feet, the space has been conceived as a tranquil oasis in the midst of the bustling city.

The opening ceremony was attended by executives from Richard Mille, Richard Mille Asia, and Siam Piwat, including Alexandre Mille, Dave Tan, Cleveland Cuaca, Bryan Tan, Chadatip Chutrakul, Thipanat Lenbury, and global superstar Jackie Chan, a longstanding partner of the brand.

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