Celebrating Eight Decades of Global Fashion and Lifestyle Excellence

 

SB Design Square has partnered with ELLE DECOR to launch a special furniture collection titled “80 YEARS OF ELLE Exclusive Collection,” celebrating the 80th anniversary of ELLE, the iconic French fashion and lifestyle brand. This collection reflects timeless beauty, creativity, and the power of women through designs that harmoniously blend Timeless Style with Modern Functionality.

Founded in 1945 in France, ELLE has been at the forefront of fashion, beauty, lifestyle, and women’s empowerment for eight decades. The launch of this exclusive collection pays tribute to the brand’s legacy and global influence.

Collection Highlights

Key pieces from the exclusive collection include:

The Lazane Sofa – Limited Edition: A gracefully curved silhouette in a signature grey tone, paired with a custom-designed round ottoman featuring the “ELLE 80th Anniversary” motif, offering both elegance and functionality for any living space.

The Dreamy Sofa Bed: A versatile, minimalist piece that transforms into a bed, perfect for both everyday living and restful moments. It comes with a set of specially designed decorative cushions that add a touch of artistic flair and complete any interior look.

Both pieces are crafted with thoughtful details and refined lines that embody the spirit of ELLE, offering a fresh perspective on elevated living through the fusion of timeless aesthetics and modern-day comfort.

A Global Celebration of Art, Women & Design

This collaboration is part of ELLE’s global anniversary campaign, which includes partnerships with ARTCURIAL, a renowned Paris-based auction house, and CARE, a leading humanitarian organization supporting women worldwide.

As part of the initiative, over 31 female artists from around the world are creating one-of-a-kind art pieces that will be exhibited in a global traveling showcase across key cities — Osaka, Bangkok, New York, and Paris — culminating in a charity auction in Paris on November 14, 2025. All proceeds will benefit CARE in support of international women’s empowerment programs.

Voices from the Collaboration

Mr. Pidet Chawaldit, Executive Director of SB Furniture Group, stated:

“This collaboration is more than just a furniture launch—it’s a statement of how design can elevate daily living. At SB Design Square, we’re proud to be part of ELLE’s 80th anniversary celebration and to express the power and elegance of women through design. This collection not only functions as everyday furniture but also stands as inspiring pieces of art. It also strengthens our positioning as a leader in exclusive design collaborations, offering Thai customers a new living experience connected to global trends.”

Mr. Anthony Tran, Senior Vice President & Managing Director, Asia Pacific at ELLE, added:

“Celebrating 80 years of ELLE is not just about honoring our past; it’s about reaffirming the values we’ve stood for — women’s empowerment, artistic expression, and global sisterhood. We are thrilled to bring this exclusive collaboration to Thailand, a market full of potential. SB Design Square truly understands the essence of design and lifestyle, making them the perfect partner to bring ELLE’s identity to life through furniture. This collection isn’t just about decor — it’s about inspiring people to see their homes as spaces of art, creativity, and authentic self-expression.”

Experience the Collection

The “80 YEARS OF ELLE Exclusive Collection” is now available at SB Design Square – Crystal Design Center branch, and will be exclusively showcased at Alliance Française Bangkok from 12–16 September 2025, offering a fresh design experience that unites art, creativity, and the essence of womanhood.

For more information, visit: https://bit.ly/4peR5d2599