In celebration of its 130th anniversary of creativity, innovation, and unmatched craftsmanship in the art of light, Swarovski, the world-renowned Austrian brand, introduces its latest collection: Vienna. Curated under the creative direction of Giovanna Engelbert, Global Creative Director, the collection is inspired by the swan, Swarovski’s timeless symbol of elegance and transformation.
This limited-edition collection is named after Vienna, the capital of art and culture and a city that sparked inspiration in Daniel Swarovski, the visionary founder who revolutionized crystal cutting. The eternal charm, luxury, and cultural richness of Vienna continues to inspire Engelbert as she redefines beauty through world-class design for Swarovski.
The Vienna Collection reinterprets the iconic Swarovski swan in a breathtaking new way, blending the brand’s rich heritage with contemporary elegance. Brilliant clear crystals are contrasted with ruthenium-tone details, adding a modern, striking edge to each silhouette. The jewelry lines take inspiration from feathers and wings, designed to appear as if they are floating in midair—evoking the graceful movement of a swan in flight.
Meticulous Pavé settings and a mix of crystal shapes bring each piece to life with multidimensional brilliance. The collection is a tribute to Swarovski’s 130-year legacy of crystal mastery and technical excellence.
Giovanna Engelbert, Global Creative Director of Swarovski
Giovanna Engelbert, Global Creative Director of Swarovski, shared: “Swans are enchanting creatures—symbols of grace, beauty, eternal love, and transformation. As such, they perfectly represent Swarovski’s enduring passion for crystals and exceptional craftsmanship.
For the Vienna Collection, I wanted to celebrate the Swarovski Swan through an abstract interpretation, portraying it in mid-flight as a symbol of movement and transformation. The designs blend classic spirit with sharp, contemporary lines—alive, timeless, and dynamic. It’s a journey from 1895 to 2025, beautifully connecting our heritage with the future.”
The interplay between clear crystals and deep ruthenium-toned settings gives the collection its sharp, modern edge. The use of baguette-cut crystals and other precisely arranged shapes enhances the light reflection, while the ruthenium frames around each stone define the feather-inspired forms with stunning dimensionality.
Crafted with high-jewelry techniques and exceptional stone-setting, the Vienna Collection showcases standout designs—from punk-inspired chokers, feather-like ear cuffs, to statement necklaces combining baguette-cut and pavé-set crystals in elegant feather motifs. A highlight of the collection is a special Swan pendant in the ‘baguettage’ style, brought to life using Swarovski’s signature Sparkling Dance technique, creating dazzling movement like a swan in graceful flight.
Presented in exclusive golden packaging, the Vienna Collection celebrates 130 years of radiant brilliance. It will be available starting 25 August 2025 at select Swarovski stores worldwide.
