Primus Group is expanding its success and strengthening its position in the automotive dealership sector with a 50 million baht investment in the “Deepal Primus Chonburi” showroom and service center—the largest of its kind in Thailand. This initiative comes as the economy is expected to grow, featuring three strategies to capture the hearts of customers in the Eastern region and establish itself as a leader in the electric vehicle (EV) market. A promotional offer of zero interest rates with financing terms of up to 48 months is available until October 31.

Mr. Nattavuth Tangkaravakoon, President of Primus Group and TOA Venture Holding Group (TOAVH), stated that the current automotive market is changing rapidly due to technological advancements and consumers’ openness to new automotive brands. This influx of automotive companies entering the Thai market has heightened market activity and competition.

As a leading automotive dealership group, Primus Group recognizes the need to adapt to consumer demands and the evolving automotive landscape. The company aims to create sustainable business strength while preserving the environment by partnering with a promising electric vehicle brand from China. It has gained trust from CHANGAN, a top automotive brand in China, and Eternity at One, a professional firm specializing in the management of electric vehicle dealership businesses, appointing it as the official dealer of Deepal in Bangkok and Chonburi.

Chonburi is a province with significant national potential and is part of the Eastern Economic Corridor (EEC), which has seen major public and private investment projects, fostering continuous economic growth. The overall automotive market in Chonburi is also expanding, ranking second in vehicle registrations after Bangkok.

Given Primus Group’s experience in the Chonburi automotive market, the company is confident that its investment in the Deepal Primus Chonburi showroom and service center, which covers nearly 4 rai and costs over 50 million baht, will successfully enhance its role as a vehicle dealer for both Primus Group and Deepal.

“The opening ceremony of the Deepal Primus Chonburi showroom and service center marks a significant step for Primus Group in entering the premium automotive and electric vehicle markets. It also represents a challenge to meet the diverse needs of customers and ensure their highest satisfaction. Our business focuses not just on selling cars but also on providing sincere and excellent customer care,” he added.

Mr. Jirapol Rujivipat, Managing Director of Primus Mobility Co., Ltd. and a subsidiary of Primus Group, mentioned that the group emphasizes three main operational strategies: 1) comprehensive one-stop services, 2) a professional and experienced team, and 3) ensuring maximum customer satisfaction. This is demonstrated by their success as a dealer for Mercedes-Benz at both the Ladprao and Pattaya branches, with continuous growth in sales and service uptake, achieving the highest Customer Satisfaction Index (CSI) scores.

The Deepal Primus Chonburi showroom, located on Sukhumvit-Ang Sila Road, spans a total area of 6,290 sq.m., making it the largest Deepal showroom and service center in Thailand. The front area features a showroom displaying up to 10 models of Deepal vehicles, along with a spacious customer lounge designed for comfort, serving refreshments and providing an exclusive waiting area for customers seeking privacy. The delivery zone offers a private vehicle handover experience, fostering a sense of belonging to the Deepal Primus family.

The rear building houses a state-of-the-art service center, covering 1,000 sq.m., with eight service bays capable of accommodating up to 500 vehicles per month. It offers maintenance and repair services for all Deepal models, staffed by qualified personnel who have undergone comprehensive training in accordance with CHANGAN standards. Additionally, modern equipment ensures efficient and rapid service, complemented by partnerships with leading insurance companies and free towing services in the event of an accident.

Mr. Jirapol added that Deepal Primus Chonburi plans to establish a high-standard paint and body repair center at the back of the service center to provide comprehensive services for Deepal vehicles, with an expected completion date in November this year.

To allow customers to experience the smart electric vehicles with advanced technology and distinctive design that meet the lifestyle needs of the new generation, Deepal Primus Chonburi is showcasing a complete range of Deepal vehicles for close-up viewing, including:

1. Deepal S07: A 100% electric SUV available in two models: Deepal S07 Standard Range priced at 1,399,000 baht and Deepal S07 Long Range priced at 1,499,000 baht.
2. Deepal L07: A sleek and modern fastback sports car that has won the prestigious Red Dot Design Award, priced at 1,329,000 baht.
3. Lumin EV City Car: A cute electric vehicle for urban dwellers available with both AC and DC charging options, starting at a price of 479,000 baht.

There is also a special campaign, “Deepal Big Deal,” where customers who book the Deepal S07 and L07 models can enjoy zero percent interest with 48-month financing, along with first-class insurance and a two-year third-party liability insurance policy. Additionally, every model comes with Deepal Premium Care valued at 250,000 baht. Notably, the L07 model includes a cashback offer of 40,000 baht.

Alternatively, customers who choose the Lumin can take advantage of a 1-year financing assistance program worth 36,000 baht, enjoy zero percent interest for 48 months, and receive first-class insurance and a two-year third-party liability insurance policy. There is also a cashback offer of 12,500 baht and the option to purchase a charger and installation at a special price of only 14,999 baht, down from the full price of 24,999 baht, valid until October 31.

Furthermore, there is a special service campaign for all Deepal customers, offering a complimentary 41-point vehicle inspection exclusively at the Deepal Primus Chonburi and Ramkhamhaeng service centers until October 31.

Anyone interested in reserving a Deepal vehicle can inquire for more details and schedule service appointments at 038 288 555 or via Line: @primuschonburi.