Maxx Pattaya
H World Group, a major hotel operator from China with over 9,000 branches nationwide, is set to make a serious entry into the Southeast Asian market, aiming to establish an international brand based on the company’s proprietary booking and customer relationship management systems.
Montien Hotel Surawong Bangkok
The first hotel in Thailand is the “Montien Hotel Surawong” in Bangkok, a newly renovated luxury hotel with 475 rooms located in the heart of the city. This hotel will operate under the “Steigenberger” brand, one of the company’s hotel brands. H World’s first hotel in the region was the “Ji Hotel” in Singapore, which has been operational since 2019.
In addition, the company is currently constructing a mid-range hotel brand, “Maxx”, in Pattaya, Chonburi Province. The Maxx Pattaya project is located in Huay Yai Sub-district, next to the motorway, on a 13-rai plot of land with 108 units. The hotel is planned to open in late 2025 and will consist of 108 villas.
Steigenberger
Ji Hotel
In 2019, H World expanded internationally by acquiring several prominent hotel operators in Europe, the Middle East, and Africa, including the acquisition of Deutsche Hospitality, a German hotel operator, for €700 million (approximately $755 million). This acquisition was later rebranded as H World International in late February.
However, the COVID-19 pandemic temporarily slowed the company’s international expansion plans. Now, with the situation improving, the company is ready to push forward with these plans once again.
The Southeast Asia region is considered a high-potential market for H World, as it is a popular destination for Chinese tourists and a region that has yet to be widely tapped by the company. Currently, the only H World branch in the region is located in Singapore.
Qi Ji Founder of H World Group Limited
H World Group was founded in 2005 by Ji Qi, a renowned entrepreneur and co-founder of the large Chinese tour company Ctrip, now known as Trip.com Group. The company’s first step was to operate budget hotels under the Hanting brand, which has branches throughout China. H World’s growth has gone hand in hand with the development of the Chinese economy and the tourism industry, expanding its strategy to include hotel brands across various levels, such as the Ji Hotel for middle-market customers in Singapore. Today, H World Group operates more than 9,000 hotels in China.
According to an analysis by Nikkei Asia, H World Group’s expansion aims to maintain its growth rate. While the company is rapidly expanding its branches across China through franchises and other models, the hotel market in various Chinese cities is becoming saturated. Additionally, H World Group hopes that leveraging its mid-range and premium hotel brands, acquired through the purchase of Steigenberger and Maxx, will enable it to become a global leader in the hotel industry and compete with major U.S. and European hotel chains.
He further mentioned that one of the company’s key strengths is the development of its own operational systems, including booking systems, customer relationship management systems, data analysis systems, hotel property management systems, and customer apps.
With its international hotel openings, the group plans to seek opportunities to acquire hotels in other countries and expand into target markets such as Thailand, Vietnam, Japan, Singapore, and South Korea.
H World Group has become one of the fastest-growing hotel groups in the world, ranking 6th in the “Top 200 Global Hotel Groups 2022” (HOTELS 200) by the U.S. magazine HOTELS.
As of December 31, 2023, H World Group operates 9,394 hotels in 18 countries, offering a total of 912,444 rooms and providing employment opportunities for 175,000 people. H World Group operates 31 hotel and apartment brands, covering the economy to luxury hotel markets.
MAXX PATTAYA Project
The Maxx Pattaya project is located in Huay Yai Sub-district, next to the motorway, on a 13-rai plot of land with 108 units. The selling price starts from 4.9 million baht to 6.9 million baht. The land area is approximately 26.2 – 26.8 square wah, with a living space of 151 square meters, including a 15-square-meter swimming pool (excluding garden area). The pool is 3 meters wide, 5 meters long, and 1.2 meters deep, with a saltwater skimmer system. The garden area is 12 square meters. The monthly maintenance fee is 15 baht per square meter. The villa features 2 bedrooms, 1 multifunctional room, 1 living room, 3 bathrooms, 1 swimming pool, and 1 garden. The master bedroom is 29.8 square meters with a balcony (balcony size: 6 square meters, 4×2 meters). The smaller bedroom is 22.32 square meters. The house features custom-made tempered glass windows that offer heat resistance and soundproofing. The staircase glass is also custom-made and curved to match the stairs. Parking is available in front of the house, with additional parking spaces available in the common area.
The project is divided into two zones:
1.For Residential Use
2.For Investment
Investment Conditions:
Sign a contract with the project for 10 years. The average return is 7%, with the property managed by the 5-star hotel under H World Group. For the first 1-2 years, the return is 6% per year, and from year 3-10, the return is 7% per year. The project guarantees monthly returns and will pay them at the beginning of each following month. Investors also have the right to stay free for 15 days per year.
Interested customers can visit the Maxx Pattaya project by contacting 080 256 7777.
Open: 09:00 AM – 5:30 PM (Closed on Sunday)
Location: Google Map Location
