‘Michelin Lights Up’ Invites you to Experience a Spectacular Light and Projection Mapping Show at Hua Lamphong on October 16-17, for Two Nights Only
Hua Lamphong Railway Station Will be Transformed into an Immersive Experience Showcasing Michelin’s “On the Road and Beyond” Innovations. Two Nights Only: October 16 and 17, from 6:30 PM to 11:30 PM.
Michelin is set to launch ‘Michelin Lights Up’, bringing to life its “On the Road and Beyond!” campaign that reinforces Michelin’s position as the world’s leading tire company and manufacturer of life-changing composites and experiences. Audiences will be captivated by a spectacular light and projection mapping show illuminating the facade of Hua Lamphong Railway Station, delivering a powerful presentation of Michelin’s story and innovations. This immersive experience will be available for only two nights: Friday, October 16 and Saturday, October 17, from 6:30 PM to 11:30 PM.
The light and projection mapping show runs for more than two minutes and plays continuously on a loop, highlighting Michelin’s “On the Road and Beyond!” innovations. It showcases Michelin’s commitment to pushing boundaries to advance mobility, technology, and sustainable living. Building on its expertise and technologies in engineered materials, Michelin continues to develop innovative solutions for new applications across a wide range of industries – including mobility, construction, aeronautics, low-carbon energies, and healthcare.
Among the groundbreaking innovations that exemplify Michelin’s “On the Road and Beyond!” campaign are the Michelin Lunar Wheel, an airless tire designed for NASA’s lunar exploration missions; WISAMO (Wing Sail Mobility), an innovative wind propulsion technology that supports the decarbonization of the maritime sector; Michelin Acoustic Technology, which effectively reduces perceived noise in the cabin, delivering an enhanced level of quietness and comfort; Performance Made to Last, Michelin’s engineering philosophy focused on delivering long-lasting performance from the first to the last mile by integrating performance and safety with a reduced environmental footprint; and the Universal Tire Digital Twin, which converts in-vehicle data into actionable insights in real time to provide recommendations for the vehicle or its driver, helping enhance the safety of all road users.
With a heritage spanning more than 130 years, Michelin has earned the trust of Thai consumers for over 36 years. In 2026, Michelin was named Thailand’s Most Admired Brand, making it the most admired tire brand among Thai consumers for 27 consecutive years. Michelin has also received numerous prestigious accolades – including its latest recognition as one of the World’s Strongest Brands 2026 by Brand Finance, a leading global brand valuation consultancy.
