The luxury developer unveils two exclusive pool villa developments, combining world-class architectural design with growing demand for luxury villas in Phuket, as it targets a total Phuket property portfolio of THB 80 billion.

Sansiri is reinforcing its position as a leading developer of luxury residential properties in Thailand with the launch of THE TALES, its first collection of luxury pool villas in Phuket. Comprising two projects with a combined value of THB 1.4 billion, the collection showcases world-class architecture designed to meet rising demand in the island’s luxury villa market.

The collection comprises The Tales Story One Bangjo, a masterpiece pool villa development celebrating timeless aesthetics through the design expertise of internationally renowned architect Edward Tuttle, with prices starting from THB 45 million; and The Tales Story Two Pasak, a two-storey pool villa development featuring Contemporary Coastal design within an exclusive private community, with prices starting from THB 49.5 million.

Alongside the launch, Sansiri is bringing its 42-year after-sales service standards to Phuket through Sansiri Service Phuket, an integrated residential care offering under the promise “OWN WITH CONFIDENCE”. Covering Living, Lifestyle, LIV-24 and Leasing services, the initiative builds on the company’s more than 15 years of experience on the island. It also supports Phuket’s evolution into a global destination and plays a key role in Sansiri’s ambition to grow its Phuket property portfolio to THB 80 billion by 2030.

Phuket’s Potential: Evolving Beyond a Tourist Destination into a Self-Sustaining International Destination

Poomchai Mattayompoppinyo, Managing Director of Southern Project Development at Sansiri Public Company Limited, said: “Phuket has evolved beyond being a coastal tourist destination into a ‘Self-Sustaining International Destination’, supported by mega-scale infrastructure projects that are transforming connectivity and quality of life across the island.

“These developments include direct flight connections to 71 cities in 35 countries worldwide, as well as major transport infrastructure projects such as the Kathu–Patong Expressway, the New City–Koh Kaew–Kathu Expressway and the expansion of key roads. At the same time, Phuket is developing into a Regional Wellness Hub, driven by investments from internationally recognised hospitals and health clinics, including Bumrungrad Hospital Phuket.

“The island is also increasingly becoming a destination for international family relocation. This is reflected in the growth of international schools, which has increased by more than 51% over the past three years. Today, 19 institutions serve students from more than 50 nationalities. These developments are generating strong demand for high-end residences among families looking to establish long-term roots in Phuket.”

Reinforcing Its Leadership in Cherngtalay: A Global Lifestyle Destination and the Launchpad for Sansiri’s First Pool Villa Collection

“Phuket’s pool villa market represents a genuine Niche Luxury Segment, playing an important role as a category of rare assets with sustained potential for value appreciation and strong appeal among international buyers.

“In the first half of 2026, a total of 763 new pool villa units were launched across 52 projects, most of them located in Bang Tao, Cherngtalay, Kamala and Rawai. New supply for the full year is projected to reach approximately 1,200 units.

“Although the overall market began to experience some moderation in the first half of 2026 amid greater economic caution, niche luxury developments in prime locations and by trusted brands continue to be sought-after rare assets among buyers worldwide,” Mr Poomchai said, citing data from Savills Thailand.

“The reason Sansiri chose the Cherngtalay–Bangjo–Pasak area for the launch of its first pool villa collection is that this is one of Phuket’s most vibrant and fastest-growing Luxury Lifestyle Corridors. The area is surrounded by premium infrastructure and lifestyle destinations, including Porto de Phuket and Boat Avenue, as well as leading international schools such as HeadStart and Kajonkiet. It is also set to benefit from future mega-project developments.

“Importantly, Sansiri has an established presence and in-depth understanding of the Cherngtalay market, having successfully developed several projects in the area, including Canvas Cherngtalay, Canvas Palette Cherngtalay and The Base Cherngtalay. The company also developed The Society, a lifestyle community hub in the heart of Cherngtalay that has become a popular meeting point and venue for high-end events.

“Our experience and long-standing connection with this location have given us a genuine understanding of the needs and preferences of high-end buyers. They seek peaceful and private living environments that remain seamlessly connected to a world-class lifestyle. At the same time, prime land in Cherngtalay is becoming increasingly scarce, according to Knight Frank Thailand. We believe this presents the ideal opportunity for Sansiri to introduce its masterpiece pool villas in this highly sought-after location,” he added.

Pool villas in the area also offer attractive rental yield potential. Three-bedroom villas can command long-term rental rates of THB 250,000–300,000 per month, rising to more than THB 500,000 per month during the high season. Four-bedroom villas can achieve monthly rents of THB 350,000–500,000, exceeding THB 600,000 during the high season. Average annual occupancy is approximately 70%, according to CBRE Thailand market surveys and Sansiri Market Insight.

Introducing THE TALES: Sansiri’s First Pool Villa Collection, Comprising Two Projects Worth THB 1.4 Billion

In response to growing demand for luxury pool villas, Sansiri has introduced THE TALES, its first collection of exclusive private pool villas, under the concept “Your Endless Story – Everyday, A Story to Tell.”

The collection reflects a deep understanding of tropical climates and the lifestyles of luxury travellers from around the world, bringing architecture into harmony with its natural surroundings through carefully crafted design. Both developments feature completed, ready-to-move-in villas, allowing buyers to experience the actual homes and assess their quality, materials and construction standards before making a purchase.

The collection makes its debut with two developments in the prime Bangjo and Pasak areas of Cherngtalay, offering an exceptionally private residential community limited to just 27 families.

The Tales Story One Bangjo – Project Value: THB 650 Million

Grounded Serenity – Timeless Tropical Modernity

Set across seven rai of land, this super-exclusive private community is limited to just 13 families. The project features architectural design by the team behind Edward Tuttle, working through Design Realization Siam. Tuttle is a legendary designer whose portfolio includes some of the world’s most iconic hotels and resorts, such as Amanpuri in Phuket and Amankila in Bali.

His design philosophy is reflected in the exterior architecture and interior spaces, where simplicity is elevated through understated elegance and a harmonious relationship with nature.

Symmetry & The Flowing Sanctuary

A defining feature of the design is its symmetrical axis, extending from the entrance through the swimming pool to the bathroom, creating a sense of visual balance and tranquillity. Traditional gabled roof forms and zigzag patterns are reinterpreted in a contemporary way. Beyond their aesthetic appeal, these elements support natural ventilation in response to the tropical climate, while creating changing patterns of light and shadow throughout the day.

A Seamless Living Experience Inspired by Flowing Water

The luxury pool villas offer usable areas ranging from 317–413 sq.m. on land plots of 532–747 sq.m. Each home is designed around a turquoise swimming pool, the central feature of the living space.

The Grand Living Space spans seven metres in width and features an airy double-volume ceiling of 5.2–5.5 metres, seamlessly connecting the lush outdoor surroundings with the interior relaxation areas. Each villa includes two Double Master Bedrooms, with direct access to the private swimming pool, allowing residents to step straight into the water. An outdoor pavilion provides an additional space for relaxation amid tropical gardens. Retaining walls are also installed around the development to enhance structural stability and safety.

The project is completed and ready to move in, with prices starting from THB 45 million.

The Tales Story Two Pasak – Project Value: THB 750 Million

Coastal Rhythm – The Contemporary Interpretation of Coastal Heritage

The second chapter in THE TALES collection offers an exclusive community limited to just 14 families across more than eight rai of land. Developed under the concept “The Contemporary Rhythm of Coastal Sanctuary,” the project draws inspiration from Phuket’s natural coastal heritage, reinterpreting its elements through a contemporary perspective.

The design captures the warm tones of the Golden Hour Glow, the textures of rocks and sand, and the movement of ocean waves. A landscaped communal garden spanning more than 2,000 sq.m. surrounds the development, serving as a green lung that creates a sense of calm and refreshment for residents.

Vertical Architecture and Expansive Living Spaces

The development features luxurious two-storey pool villas in the Chapter Yours layout, offering generous usable areas of up to 491 sq.m. on land plots starting from 558 sq.m.

A highlight is the impressive Grand Double Volume living area, with ceilings reaching six metres high. Full-height sliding glass doors invite natural light and sea breezes into the interiors while opening up views of the spacious saltwater swimming pool and private Jacuzzi.

Flexible Spaces for Modern Families

Each villa features generously sized Double Master Bedrooms overlooking the swimming pool, alongside a Flexible Multi-Purpose Space that can be adapted to suit different needs, whether as a home office, private studio or guest room. The flexible layout is designed to accommodate larger modern families, providing both shared living areas and private spaces.

The project is completed and ready to move in, with prices starting from THB 49.5 million.

Sansiri Service Phuket: “OWN WITH CONFIDENCE” – Confidence in Every Aspect of Ownership

Another key element of THE TALES experience is a comprehensive service standard designed around Phuket’s lifestyle and the specific needs of luxury pool villa owners. Through Sansiri Service Phuket: “OWN WITH CONFIDENCE”, buyers benefit from completed homes that are ready for handover, allowing them to inspect the quality of their property before ownership transfer, together with warranty coverage.

Building on 42 years of after-sales service experience and more than 15 years of expertise in Phuket, Sansiri Service Phuket covers four key service areas:

LIV-24 SECURITY TECHNOLOGY – Confidence in 24-Hour Security

A comprehensive security system integrates AI CCTV, a central Command Centre and professional security personnel to monitor the premises, identify potential risks and respond promptly to incidents.

LIVING – Confidence in a Home Ready for You

A team of specialists provides villa maintenance and care, covering essential systems and facilities such as plumbing, electrical systems, swimming pools, gardens and termite control. These services help preserve the property’s condition and long-term value, even when owners are not living there permanently.

LEASING – Confidence in Your Investment

A comprehensive rental management service covers the entire process, from tenant sourcing and unit inspections to expense management and the smooth transition between tenants.

LIFESTYLE – Confidence in Every Experience

Lifestyle services help residents enjoy local experiences and everyday convenience, with À La Carte Services available for villa living. These include housekeeping, shopping and provisioning, event arrangements, and airport transfers.

Owners also receive an exclusive Villa Welcome Experience valued at more than THB 350,000, providing support and assistance to help prepare their homes and enhance their living experience throughout the first year.

All services can be conveniently accessed through Plus Concierge Phuket, which serves as a One Point of Contact for residents, coordinating their needs through a single service channel.

“Sansiri is confident that its in-depth expertise in Cherngtalay, the masterpiece architectural design of both THE TALES developments and the comprehensive support of Sansiri Service Phuket will mark an important turning point in building confidence among both Thai and international buyers. Together, these strengths will play a significant role in driving Sansiri’s Phuket property portfolio towards its target of THB 80 billion by 2030,” Mr Poomchai concluded.