The first Rosewood-branded residential project in Southeast Asia will offer an exclusive collection of 85 residences, combining world-class hospitality with refined urban living in the heart of Bangkok.
Rosewood Hotel Group and SC Asset Corporation Public Company Limited (SC) have announced the launch of Rosewood Residences Bangkok, Rosewood’s first ultra-luxury residential development in Southeast Asia. Developed by SC in partnership with Tokyo Tatemono (Thailand), the project brings together leading expertise in luxury real estate and Rosewood’s globally recognised approach to exceptional hospitality.
The landmark development reflects a shared vision to create a new residential icon for Bangkok – a prestigious property designed as a lasting legacy. It is tailored to the evolving expectations of Ultra-High-Net-Worth Individuals (UHNWIs), who seek privacy, security, sustainability and an exceptional standard of living in one of Asia’s most captivating capitals.
The announcement comes as Bangkok continues to strengthen its position as a key strategic hub in Asia for business, investment and sophisticated lifestyles.
Demand from international buyers for high-end residences with comprehensive services in major economic centres is on the rise, contributing to the rapid growth of Thailand’s branded residences market. According to C9 Hotelworks’ 2026 Asia Branded Residences Market Review, the market is valued at THB 205.3 billion (USD 6.4 billion).
This landmark collaboration brings together the strengths of three partners: SC’s extensive experience in Bangkok’s high-end residential market; Tokyo Tatemono’s longstanding Japanese expertise and meticulous approach to premium real estate; and Rosewood’s distinctive style of hospitality, which places emphasis on local culture, human connections and a strong sense of community.
Located on a freehold site along Rama IV Road, overlooking Lumpini Park, Rosewood Residences Bangkok will comprise an exclusive collection of just 85 residences across 37 storeys. Designed with a focus on privacy, refined details and elevated living, the development will offer personalised services in keeping with Rosewood’s renowned standards of hospitality. Residents will also enjoy access to the Rosewood Global Residential Community, providing exclusive experiences and privileges across Rosewood hotels and resorts worldwide.
The launch underscores Bangkok’s growing appeal as a destination for luxury living while reaffirming SC Asset’s commitment to developing internationally recognised residential projects distinguished by quality, design excellence and long-term value.
Rosewood Residences Bangkok is scheduled for completion in 2030.
