Showcasing the Next Era of Futuristic Luxury with the New AVATR 11
AVATR, the premium intelligent electric vehicle (EV) brand, is strengthening its presence in Thailand with the appointment of acclaimed actor and entrepreneur Peach Pachara Chirathivat as the brand’s official “Friend of AVATR” in Thailand. The collaboration marks a new chapter for the brand, embodying its vision of “The Next Level of Futuristic Luxury” while reinforcing the philosophy of “Every Moment, Yours” through the all-new AVATR 11.
The partnership reflects a shared commitment to innovation, individuality, and continuous self-improvement. Known for his entrepreneurial mindset and fearless pursuit of new challenges, Peach perfectly embodies AVATR’s vision of redefining luxury for a new generation. Like the New AVATR 11, he represents a lifestyle that embraces progress, sophistication, and the confidence to move beyond conventional boundaries.
As AVATR’s flagship intelligent electric SUV coupé, the New AVATR 11 reimagines premium mobility by combining cutting-edge technology with an emotionally engaging driving experience. Designed around the concepts of New Luxury and Emotive Luxury, the vehicle seamlessly blends futuristic aesthetics, intelligent innovation, and human-centric design to create a refined environment where every journey becomes deeply personal.
“Peach Pachara represents the spirit of a new generation—visionary, confident, and always striving to reach the next level. His distinctive style and passion for excellence align perfectly with the DNA of the New AVATR 11,” said an executive of AVATR Thailand.
“The New AVATR 11 embodies our vision of The Next Level of Futuristic Luxury, combining intelligent driving technologies with a luxurious experience that understands and responds to the driver’s emotions. It transforms every journey into something truly personal, perfectly reflecting our brand philosophy, Every Moment, Yours. We believe this collaboration will further strengthen AVATR’s brand identity while inspiring people to elevate every aspect of their lifestyle.”
Commenting on his new role, Peach Pachara Chirathivat, Friend of AVATR Thailand, said: “I’ve always been driven by challenges, whether as an actor or an entrepreneur. I approach everything I do with passion and attention to detail, and that’s exactly what I see in the New AVATR 11. To me, it perfectly represents The Next Level of Futuristic Luxury. From its striking futuristic exterior to its thoughtfully designed interior, every element reflects the idea of Emotive Luxury. It’s a vehicle that truly understands its driver and transforms every moment behind the wheel into something meaningful—living up to the promise of Every Moment, Yours while elevating every journey to the next level.”
Throughout the year, AVATR Thailand will unveil a series of exclusive campaigns and activities featuring Peach Pachara and the New AVATR 11, further highlighting the brand’s vision of intelligent luxury mobility.
For more information, visit https://www.avatr.co.th/ or follow AVATR Thailand on Facebook at facebook.com/AVATR.TH.
