Lan Kwai Fong Group, a renowned real estate developer from Hong Kong, has launched “Sudara Residences,” a modern lifestyle residence project near Bang Tao Beach, Phuket, continuing the success of their iconic ultra-luxury “Andara Resort & Villas” on the island. https://tinyurl.com/3xhunh38
#Thai Tourism continues to grow, driving investments in lifestyle real estate that cater to the modern traveler, who has shifted from short-term tourism to long-term living. Phuket is benefiting the most from this trend, with over 8.65 million passengers passing through Phuket International Airport in 2024, a 23% increase compared to the previous year. According to the latest report from C9 Hotelworks, a leading hospitality and real estate consultancy, the demand for rental properties is gaining traction from investors across Asia, with most capital flowing into resort-style condominium properties in prime locations on the island.
Bill Barnett, Managing Director of C9 Hotelworks, said, “The clear trend now is that tourism is driving the long-term rental market in Phuket, which has become a key turning point toward a fully residential-led hospitality model, with buyers from Thailand, Singapore, and Hong Kong playing a central role in driving growth.”
The growing interest in lifestyle residences is attracting the attention of leading real estate developers in Phuket. Lan Kwai Fong (LKF) Group, the masterminds behind the success of Andara Resort & Villas in Kamala, is set to launch a new brand, ‘Sudara,’ in the Bang Tao area to meet the increasing demand.
Sudara Residences Phuket is slated for completion in 2027 and is another example of a new generation resort-style development that caters to buyers in the region seeking a quality lifestyle alongside investment rental opportunities. The project will feature 1–3-bedroom residences, totaling 220 units, with sizes ranging from 52 to 144 square meters, including units with private pools. Key features of the project include the main clubhouse, ‘The Pavilion,’ which boasts an outdoor swimming pool, open lounge with cabanas, a kids’ club, a fitness center, Silk café, yoga space, and co-working space. All of these will be managed by a professional concierge team from Andara Resort & Villas, a luxury resort in Phuket. Prices start at 10 – 27 million THB.
Dr. Allen Seeman, Chairman of the LKF Group, said, “Our investment in Thailand began with Andara, and today it marks a full-circle journey from property development to hospitality and back again to the residential market with the Sudara project. We believe that the growth of Thai tourism is a key driver, offering an opportunity to seamlessly blend hospitality and residential businesses. Buyers from the region play a critical role in our success.”
Phuket is drawing significant interest from investors in Singapore, with over 40% of Sudara Residences Phuket’s sales coming from the region. This trend reflects the factors of investment value and the convenience of travel.
According to a report by C9 Hotelworks, for the same budget as a 2-bedroom condo in Singapore, an investor can own a 5-bedroom pool villa in Phuket. Additionally, luxury cars in Thailand are approximately 60% cheaper than in Singapore, and the cost of international school tuition in Phuket is on average 42% lower. Singapore also imposes high taxes and stamp duties on second homes. With more than 150 flights a week between Singapore and Phuket (only a 2-hour flight), it’s no surprise that Phuket has become an attractive and highly potential choice for investment or long-term living by the Andaman Sea.
“We expect that global and regional migration trends will continue to be a main driver for the real estate investment market. In a volatile market, shifting investments to Thailand as a ‘safe haven’ has become an attractive long-term option, with people seeking steady and consistent returns from long-term rental properties,” Barnett added.
