Hollywood heavyweights — including Leonardo DiCaprio, Hugh Jackman and Robert De Niro — want to be in your morning coffee cup.
Whether it’s lending a name to a coffee bag, starting a charitable organization for farmers, or making a multi-million-dollar investment, these celebrities are all proving that a caffeine addiction plus stardom can go a long way.
From Leonardo DiCaprio’s line with La Colombe for sustainability profits, to Hugh Jackman’s crusade for education, community development, and small business, celebrities are going above and beyond to join up with coffee companies and make a difference.
Unite for The Love of Coffee
The son of legendary late musician Bob Marley started a coffee company in 2009 with only 52 acres of farmland in Jamaica and a stern warning to his farmers against using pesticides.
Today, Marley Coffee is sold in thousands of stores worldwide.
The brand’s whole bean blends include Mystic Morning, Buffalo Soldier, Lively Up!, and One Love. “For mellow moods, ease into the morning with a smooth cup of Simmer Down.
LAUGHING MAN COFFEE COMPANY
Drinking for a Cause
Jackman (not Wolverine) several years ago started the fair trade coffee company, Laughing Man, which helps support coffee farmers.
He decided to go into business with a friend who had worked in the coffee industry and they launched Laughing Man. Jackman put up half the costs and donates all of his profits to the Laughing Man Foundation that he set up
The Laughing Man Foundation supports coffee farming communities by investing in programs that clear the way to health, growth, and success for coffee farmers and their families.
Saving the World through Coffee
Leonardo DiCaprio Foundation (DiCaprio has a foundation, apparently) has lent its name to a line of beans from La Colombe. They’re totally sustainable and proceeds benefit environmental charities.
All net profits will go to environmental projects supported by the Leonardo DiCaprio Foundation.
The new eco coffee Lyon, has Leonardo DiCaprio’s name all over it. And here’s more on Lyon coffee. It’s a blend of, no surprise, sustainably raised beans from Haiti, Peru, Ethiopia and Brazil.
Nice rich bold flavor. Distinct coffee bite without being bitter.
COFFEE OF GRACE
Grace Hightower De Niro
Founder and CEO, Grace Hightower De Niro was motivated and inspired by the Rwandan people’s courageous spirit to succeed.
These individuals inspired them to bring a collection of coffees that highlight the extraordinary flavor characteristics found within Rwanda. Their coffees represent the promise of a better future; one that harnesses the inner strength of the Rwandan people and the fertility of the land on which they live.
“We believe that good business means doing good for the communities in which we work. Through direct sourcing, fair trade, ethical practices and environmental stewardship, our dedication to the coffee farmers around the world will allow them to create a sustainable business that can be passed from one generation to the next.”
Fashion in a Cup
Ralph Lauren was one of the first fashion designers to expand his clothing line into a full-blown lifestyle brand so it makes sense to have coffee shops too, right!
Ralph’s special blends, including Ralph’s Roast, Decaf, and Espresso, feature organically grown beans from Central America, South America, and Africa, and are roasted and packaged in Philadelphia by La Colombe. Only the all-natural Swiss Water Process is used to decaffeinate.
“The smell of freshly brewed coffee evokes so many memories for me. Mostly of time spent with friends and family, the people I love. I wanted to develop these coffee blends in that spirit, and create a place where people could come together and take a break from their busy days.”