Strong Demand Positions the Project as a New Ultra-Luxury Landmark in Asoke, Insights Reveal Growing Interest from Global Citizens Relocating to Thailand
Bangkok – Reinforcing its strategy in the ultra-luxury real estate sector, CG Capital Advisory Co., Ltd. (CG Capital), the private equity fund manager within Thailand’s largest Real Estate and Hospitality business group under Central Group, continues to explore the evolving preferences of affluent buyers.
Led by Nattawat Khuvijitsuwan, Managing Director of CG Capital, the company has officially unveiled the Sales Gallery of InterContinental Residences Bangkok Asoke, an ultra-luxury branded residence project located in the prime Asoke district. With a total project value of THB 5.5 billion, the development comprises only 88 exclusive residences, ranging from 139 to 554 square metres, with two-bedroom residences starting from THB 44.8 million.
The project has already achieved over 60% sales during the pre-sales period, reflecting a new generation of buyers who are seeking not only a place to live but also confidence, prestige, and world-class service. Prospective buyers can now experience the project firsthand from 4–5 July 2026 onwards.
Decoding the Market Challenge: Real Demand Proven by Strong Pre-Construction Sales
Despite continued caution across the broader real estate market, InterContinental Residences Bangkok Asoke has demonstrated exceptional market performance. Achieving over 60% sales before construction has begun reflects genuine demand from high-net-worth buyers, including Thai ultra-high-net-worth individuals (UHNWIs), global citizens, and expatriates, who are seeking both an elevated lifestyle and long-term investment security.
Nattawat Khuvijitsuwan, Managing Director of CG Capital, commented: “The challenge in today’s luxury property market is not a lack of purchasing power. The real question is how to convince ultra-high-net-worth buyers to choose our project while it is still in the pre-construction phase. Achieving more than 60% sales amid a cautious market environment is tangible proof of real demand and reflects the trust buyers place in both our brand and our product concept.”
IHG and InterContinental: Strategic Partners Elevating Project Value
With more than 80 years of heritage, InterContinental Hotels & Resorts is the world’s largest luxury hotel brand, operating over 200 hotels across more than 60 countries. The brand has built enduring trust among global travellers through its commitment to discreet luxury, a value that resonates strongly with branded residence buyers.
In 2025 alone, two new InterContinental Residences projects were launched globally, underscoring the continued growth of the ultra-luxury branded residence sector.
Nattawat added: “Our collaboration with IHG Hotels & Resorts under the InterContinental brand is far more than a marketing partnership. It involves integrating international standards into every aspect of the project—from design and planning to material selection, management, and resident services. This is what clearly differentiates InterContinental Residences Bangkok Asoke from other branded residences in the market.
Furthermore, IHG’s decision to partner with CG Capital and select Bangkok as the location for an InterContinental-branded residence sends a strong message about the city’s global potential and our capability to deliver projects that meet the same standards as InterContinental hotels worldwide.”
The World’s First Standalone InterContinental Residences
InterContinental Residences Bangkok Asoke is the world’s first standalone residential development under the InterContinental brand.
The project embodies the brand’s DNA through the concept of “Timeless Design, Future Ready Comfort,” inspired by the nostalgic charm of old Sukhumvit. The design recalls a time when Sukhumvit was known for its tranquillity, elegance, and the fragrance of jasmine flowers.
This inspiration is woven throughout the project and reflected in the names of the two penthouses, “Mali” and “Malai,” both named after jasmine flowers and garlands. Located at the highest point of the building, these residences are priced from THB 200 million and offer an unparalleled level of privacy and spaciousness rarely found in Bangkok’s city centre.
The Whole-Floor Residences range from 453 to 554 square metres, feature 3.1-metre ceiling heights, fully fitted interiors, and panoramic city views—representing the true definition of freehold ultra-luxury living in Bangkok.
Reflecting the project’s exceptional appeal, the Malai Penthouse was sold during the pre-sales phase, providing strong evidence that Bangkok’s ultra-luxury residential market continues to thrive and mature.
Experience the Project First-Hand at the Sales Gallery
To meet growing demand and allow prospective buyers to experience the project’s exceptional craftsmanship and design, CG Capital will host the Show Unit Grand Launch and officially open the Sales Gallery and show residences on 4–5 July 2026.
The event aims to transform confidence on paper into a tangible, immersive experience.
For exclusive private appointments, please visit: Website: https://residencesasoke.com/ Tel: +66 92 989 2616
