Ray-Ban Meta and Oakley Meta Bring Thai-Language Meta AI to Consumers, Expanding Access to Hands-Free AI Technology

EssilorLuxottica S.A. and Meta Platforms, Inc. have announced the official launch of Ray-Ban Meta and Oakley Meta in Thailand, with products available from 20 October 2026. The launch marks a significant milestone in bringing AI-powered eyewear to the Thai market, introducing Meta AI support in Thai and allowing users to interact with artificial intelligence through simple voice commands. The technology is designed to integrate seamlessly into everyday life, making digital assistance more accessible and convenient.

Following strong global demand, with millions of units sold worldwide, EssilorLuxottica and Meta continue to build on their partnership to shape the future of eyewear and wearable technology, expanding into new markets around the world. Since its global debut, Ray-Ban Meta has emerged as a leader in the AI glasses category and a cultural phenomenon, reshaping how people perceive and use eyewear.

In Thailand, the Ray-Ban collection will include Ray-Ban Meta (Gen 3) in the Wayfarer, Aviator and Zena designs.

“We are delighted to expand our AI eyewear portfolio in Thailand with the introduction of Ray-Ban Meta (Gen 3), Ray-Ban Meta Optics and Oakley Meta, all offering enhanced capabilities designed to improve everyday experiences. Together with Meta, we invite consumers to discover a more seamless and convenient way to connect with the world and the people around them, from capturing photos and videos hands-free to tracking sports performance in real time.

“This launch offers a diverse range of AI glasses, including sunglasses and optical frames, to suit different lifestyles and individual needs. We invite everyone to try them on and experience the difference for themselves,” said Supachai Achiwarangrod, Country Manager of EssilorLuxottica Thailand.

Ray-Ban Meta: Iconic Design Meets AI Technology

Ray-Ban Meta combines Ray-Ban’s signature design with Meta AI, hands-free photo and video capture, and open-ear audio. Users can ask questions about what they see, listen to music and podcasts, answer phone calls, translate conversations, send messages and capture moments from their own perspective, all without having to take out their phones.

The collection also places emphasis on visual needs and personal style, offering a variety of clear and sun lenses, including Transitions® lenses, polarised lenses and blue-light-filtering lenses, alongside prescription options to accommodate different vision requirements.

For those who wear prescription glasses, Blayzer Optics (Gen 2) and Scriber Optics (Gen 2) have been specifically designed for optical use, providing additional choices for everyday wear.

Oakley Meta: AI Innovation for Sport and Active Lifestyles

Available in the HSTN and Vanguard designs, Oakley Meta introduces a new generation of performance-focused AI eyewear. Both styles are engineered for movement, extended use and real-time access to information, helping wearers stay focused on their activities while combining Oakley’s distinctive design identity with Meta’s advanced technology. The glasses also make it easier to capture and share memorable moments and achievements, both on and off the field.

Oakley Meta HSTN (Gen 2): Distinctive Design Meets Advanced Technology

Oakley Meta HSTN (Gen 2) in black with Amethyst Transitions® lenses

Oakley Meta HSTN combines bold design with advanced technology, enabling users to capture their activities hands-free with an integrated camera capable of recording 3K Ultra HD video. High-performance open-ear speakers are seamlessly integrated into the frame, while an IPX4 water-resistance rating provides added protection during a range of activities and in varying conditions.

Selected Oakley Meta HSTN models also feature Oakley PRIZM™ lens technology, an advanced optical innovation designed to enhance contrast and colour perception, helping wearers see details more clearly across changing light conditions and weather.

Oakley Meta Vanguard: Smart Technology for Athletes

Oakley Meta Vanguard introduces a new era of Athletic Intelligence, combining smart technology with a design tailored to athletes and outdoor enthusiasts. Key features include Oakley’s signature PRIZM™ lenses, a 12MP ultra-wide camera with a 122-degree field of view, powerful open-ear audio and advanced wind-noise reduction technology.

Designed for activities such as running, cycling and training, the glasses help minimise wind noise and provide convenient access to information, allowing wearers to remain focused on their performance. The frame is engineered for comfort during extended workouts and is compatible with cycling helmets and other headwear.

With an IP67 rating for water and dust resistance, Oakley Meta Vanguard is built to withstand a variety of challenging environments, from bright sunshine and snow to demanding outdoor terrain. The glasses also support integration with fitness applications such as Strava and Garmin, enabling users to track exercise performance in real time while keeping their attention on the activity at hand.

Both Oakley Meta styles are available in a range of colours and lens options, allowing users to personalise their eyewear to suit their preferences and individual style.

“We are committed to developing personal AI technology that is accessible to everyone, and we are delighted to bring this technology to more people in Thailand through our industry-leading AI glasses, developed in partnership with EssilorLuxottica.

“Millions of people around the world are already using AI glasses to listen to music, take hands-free phone calls, access real-time translations and capture important moments in their lives without having to take out their phones. With a variety of designs to suit different styles and preferences, these products make the benefits of AI more accessible in everyday life,” said Prae Damrongmongkolkul, Country Director for Facebook Thailand at Meta.

Pricing and Availability in Thailand

The new AI glasses will be available in Thailand at the following starting prices:

• Ray-Ban Meta Optics (Gen 2): THB 17,490
• Ray-Ban Meta (Gen 3): THB 16,690
• Oakley Meta Vanguard: THB 20,390
• Oakley Meta HSTN: THB 16,290

From 20 October 2026, Ray-Ban Meta and Oakley Meta will be available nationwide through participating authorised retailers.

To find a Ray-Ban store near you, visit stores.ray-ban.com/thailand.

To find an Oakley store near you, visit th.oakley.com/th/store-locator.