Modernform Group Public Company Limited, Thailand’s leading furniture and lifestyle design company with over 45 years of expertise, officially introduces “POESY”, a new premium residential furniture brand to the Thai market.

Under the concept “Stylish Essence,” POESY is recognized as one of China’s Top 3 premium furniture brands and has appointed Modernform as its exclusive distribution partner in Thailand. The brand stands out for its refined simplicity and contemporary elegance, reflecting the evolving lifestyles of consumers who value meaningful aesthetics and purposeful design.

“POESY is not just furniture — it’s an experience infused with emotion, tranquility, and refined taste, expressed through distinctive design,” said Thibodi Somjai, Marketing Group Director, Modernform Group Public Company Limited.

“POESY’s design language is clear, minimal, and contemporary, with subtle details that invite exploration. Each piece complements various interior styles while exuding understated luxury and sophistication. Every product is thoughtfully curated for our customers,” added Narongchai Khawphong, Assistant Director, Product Design Center, Modernform Group.

An International Brand Inspiring a Refined Way of Living

Having established itself as a leading name in China’s luxury furniture market, POESY is celebrated for its exceptional craftsmanship, quality, and timeless aesthetic. Its debut in Thailand marks an important milestone in Modernform’s mission to expand its brand portfolio — offering furniture that embodies style, comfort, and individuality across all segments of modern living.

The brand philosophy is built around three core pillars:

• Stylish – Contemporary, elegant design with distinctive character.
• Tasteful – Sophisticated aesthetics with refined attention to detail.
• Crafted – Meticulous craftsmanship ensuring enduring quality and experience.

Strengthening Modernform’s Brand Ecosystem with a Distinct DNA

Positioned as a strategic partner brand under the Modernform Group, POESY complements the company’s existing portfolio by introducing a new design perspective and filling the gap in the premium lifestyle segment. This partnership reinforces Modernform’s brand architecture and its vision to serve an even broader spectrum of consumer preferences — from functionality and form to emotional and aesthetic fulfillment.