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December 5, 2019
 
     
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Airbnb’s Food and Drink Experiences have been growing at a rate of 160% year-over-year since 2018
Guests from Thailand and all over the world can now get hands-on access to over 3,000 unique recipes across 75+ countries 
To celebrate the launch of “Cooking” category on Airbnb Experiences, 100 best home cooks around the world will be selected to go on a once-in-a-lifetime trip to Italy

Airbnb unveils Cooking on Airbnb Experiences – a new category of bookable experiences that unlock the hidden culinary traditions of families all around the world.

Since 2018, Airbnb’s Food and Drink Experiences have been growing at a rate of 160% globally year-over-year. From learning grandmas’ recipes to traditional Uzbek home-cooking, guests from Thailand and all over the world can now get access to 3,000 unique recipes that are usually reserved for friends and family in over 75 countries.

Food is at the heart of Thai culture; the experience of eating together and cooking together has energised families and friendships for centuries. From Royal Thai cuisine to street food specialities, from Phuket being named ‘City of Gastronomy’ by UNESCO to Thailand’s Massaman curry being voted best dish in the world by CNN Travel, Thailand’s cuisine is famous around the world and the reason many a global traveller visits Thailand.

Airbnb Cooking Experiences offer an authentic way to learn about Thailand’s culture and one of the most popular Experiences on the platform in Thailand. Here are some tasters of travellers can book on Airbnb in Thailand.

Secret Garden Dinner in Historic Mansion (Bangkok, Thailand)
https://www.airbnb.com/experiences/1228343

This 100+ year old mansion provides a character-filled venue for a unique cooking experience. Following a tour of this historical landmark, guests will enjoy an innovative, sustainable cooking experience and prepare homestyle dishes using local ingredients, many from the homes very own organic garden. After dinner, guests can hang out in the backyard and terrace, and learn more about Na Cafe, their social impact and creative space.

Garden to Table Culinary Experience (Chiang Mai, Thailand)
https://www.airbnb.com/experiences/1228343

Guests will explore the organic garden and learn about the flora and fauna of the tropical climate, how herbs grow and how to harvest them. With this knowledge, you’ll then start cooking by preparing all your dishes from scratch. Using the freshest, raw ingredients you’ll create a selection of tasty Thai dishes.

The Cooking Culture of Thailand (Bangkok, Thailand)
https://www.airbnb.com/experiences/866482

he experience starts with a tour of the local market or the rooftop garden where guests will learn about Thai ingredients. You’ll then have the chance to put your new learnings into practice as the host shares their personal knowledge of Thai cooking techniques, ingredients, and dishes with you having the chance to taste your labour at the end.

More about Airbnb Cooking Experiences

Through Airbnb Cooking Experiences, we are presenting a new way to understand culture through food. Unlike typical cooking classes, which can feel intimidating or time-consuming, at the heart of every experience is a human connection; people coming together to make and share a meal. Hosted by families, farmers, pastry cooks and more, local hosts can now highlight the deeper meaning behind the food you eat, teaching traditional recipes and sharing stories in intimate settings around the world.

To protect the personal nature of each recipe, each experience has been vetted against guidelines inspired by Slow Food, a grassroots organization whose mission is to prevent the disappearance of local food cultures and traditions. Through this vetting process, we have verified that each host of an Airbnb Experience communicates the unique essence of every dish through their personal stories and has proven a deep knowledge of the heritage of the cuisine that they share. Building on our partnership, Slow Food is introducing 15 special Airbnb Cooking Experiences that perfectly align with its principles of good, clean and fair – including Walk Cook & Eat in the Amalfi Coast and ‘Let’s Rescue Food’ in Cartagena, Colombia.

Nominate your favourite home cook

Coinciding with the launch of Airbnb Cooking Experiences – and to find the next wave of culinary treasures – we are calling on the world to apply or nominate their favorite home cook so that we can treat them to a once in a lifetime trip to Italy. There, they will learn to refine their family recipe and cement their legacy in an Airbnb cookbook, planned for 2020. The top 100 applicants will get to study alongside experts including chef David Chang and his mom, Sherri, during one of the four, specially-organized five-day courses at Slow Food’s University of Gastronomic Sciences, located within a UNESCO world heritage site in Pollenzo, Northern Italy.

Alongside workshops, tastings, field visits and lessons from UNISG professors, there will also be hands-on lessons from one of the most booked hosts on the platform, Nonna Nerina, who has earned over $150,000 just by welcoming travelers to the Roman countryside to learn about her and her family’s love of pasta-making. Our new Cooking category brings together the very best of our platform with brand new Airbnb Experiences, united by new principles that ensure an authentic, local experience in intimate settings and small groups.

“Ever since the very first guests travelled with Airbnb, we have realised that sharing a meal is the key that unlocks culture and fosters connection. Through Airbnb Cooking Experiences, we want to bring back the tradition of people coming together to make and share meals, and through this help preserve unique recipes that are shared within family kitchens around the world,” shared Brian Chesky, Airbnb CEO, and Co-Founder.

To be one of the lucky 100 sent to Italy, eligible Airbnb users can enter on their own or nominate their favorite home cooks via http://airbnb.com/cooking, submitting a personal essay on why the nominee’s passion for cooking and their family recipe makes them the perfect fit. Applications are now open, closing at 11:59 pm EST on December 23, 2019. The lucky 100 will be selected by a panel of judges including representatives of Airbnb, Slow Food and the University of Gastronomic Sciences. 25 spots are being offered on each of the four-course sessions, starting June 15, 22, 29 and July 6, 2020.

Highlights of Cooking on Airbnb Experiences include:

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