Sankyo Home (Thailand) has joined with Japanese firm, Keihan Real Estate, to develop a luxury condominium – The FINE Bangkok in the Thonglor-Ekamai area – with a project value of more than Bt1.7 billion. The project boasts luxury design in modern Japanese style to” match the new generation’s demand” and is scheduled for pre-sales launch on June 2-3.
Sudthipong Chailanggar, managing director of Sankyo Home (Thailand), said the company has joined with Keihan Real Estate, a subsidiary of Keihan Holdings, a large railway operator in Kansai, Japan (founded in 1910), to develop the condominium as the first joint venture (JV) project in Thailand.
“In addition to real estate development in Japan, we hope to build a new market and business opportunity. We have seen market opportunities in growing south-east Asian countries. When considering various factors in Thailand including cultural similarities, clarity of regulations related to investment, economic scale and consumer’s purchasing power, Thailand is the region’s most outstanding with these factors as guaranteed by a large number of Japanese firms that have invested in Thailand. We aim to make Bangkok the region’s hub for our real estate development business expansion,” Sudthipong said.
Sankyo Home (Japan) and Keihan Real Estate have been involved in JVs in the development of five projects in Japan under the brand, “The FINE”. An example is the 45-storey luxury condominium The FINE Tower – Umeda Toyosaki in the heart of Osaka which has won the Good Design Award and is sold out.
With both companies’ rich experience in residential development covering all segments and prices together with experiences in co-development of JV condominium projects which were acceptable to the Japanese, the company hopes the co-development of The FINE Bangkok will be an opportunity to deliver new quality and a standard of city living similar to Japan.
The FINE Bangkok Thonglor-Ekamai is a 31-storey tower comprising 220 units on Ekamai Soi 12. It is developed with a concept of “Luxury Modern Japanese”— simple, warm, yet luxurious design. It comprises one-to two-bedroom units and a penthouse sized from 34.5 to 92 sq m and prices start at Bt5.5m. It features an innovative design for maximum use of space by applying cutting-edge technologies like an automatic parking system which maximises car parking space by up to 70% for residents living in the city who still use a private car, in addition to Skytrain and a smart home service appliance and application for online purchase and transaction via smart phone and device which are installed in every unit.
In the project, spaces are divided proportionately in four zones.
- Fine Sky is a roof lounge enjoying a 360-degree view of the city. It includes fitness, golf club, sky seat, karaoke room, kids room and wine lounge.
- Fine Retreat is a rest area for relaxing in the sun during the day or taking a city view at night. It comprises a large swimming pool, pool bar, sauna room, hot pool and the edge view point. Every single part is designed to offer views of Bangkok’s skyline.
- Fine Lounge is set to be a co-working space with a private, yet spacious area for a large group. The project is decorated with elegant materials, mixed with function, surface and design, building a sense of modern luxury.
- Fine Greenery are nature zones allowing your life to be surrounded by nature at the very step. There are three gardens – spring garden, 23rd floor garden, and 27th floor garden.
Yoshihisa Doumoto, chief executive officer of Keihan Real Estate said the company is a subsidiary of Keihan Holdings which has four business groups which are involved in transportation, real estate, retail and leisure & service.
“We have strong experience in various businesses including real estate development around Japan and are really pleased to have a first overseas joint venture project development in Thailand with Sankyo Home (Thailand). Thailand is a country that has the greatest economic growth in the ASEAN region. We hope to bring our knowhow, delivering the sense of living in a quality and neat condominium as we have achieved in Japan,” Yoshihisa said.
The company will launch pre-sales of The FINE Bangkok on June 2-3, targeting mainly generations aged between 30 to 40 who prefer stylish luxury and high-ranking executives who have a vision for housing and a long-term investment. It expects to have more than 60% sold from the pre-sales launch period with Plus Property Co., Ltd., as the sales and marketing agent.
For further information, please visit www.thefinebangkok.com or call 065-219-2727.