Pace CEO Sorapoj Techakraisri Shares Vision for Enduring Luxury Living at Financial Times: Business of Luxury Summit – Asia Edition
At NIMIT Lumpini Park North, uncompromising quality, an irreplaceable location and holistic resident wellness come together with distinctive architecture, meticulous attention to detail and a considered approach to everyday living.
BANGKOK, – Sorapoj Techakraisri, Chief Executive Officer of Pace Development Corporation Public Company Limited (Pace), shared his perspectives on the evolving meaning of luxury residential development at the Financial Times: Business of Luxury Summit – Asia Edition, held in Bangkok on 20 October 2026.
Drawing on NIMIT Lumpini Park North, Pace’s latest freehold condominium development overlooking Lumphini Park, Sorapoj discussed how uncompromising quality, irreplaceable locations and a commitment to residents’ everyday well-being can create lasting property value while delivering an exceptional living experience. His perspective reflects the company’s focus on both building quality and the day-to-day experience of residents, underpinned by architectural excellence and a long-term approach to development.
Uncompromising Quality in an Irreplaceable Location
“Real estate is one of the few luxury categories that is also an investment. Many people purchase this type of property only once in their lives, with the expectation that it will appreciate in value over the long term. As a developer, I prefer to use the word ‘quality’ rather than ‘luxury’,” Sorapoj said.
For Pace, successful residential development rests on two fundamental principles: never compromising on quality and creating value through rarity. Sorapoj emphasised that prime locations and attributes that cannot easily be replicated remain key drivers of long-term demand, regardless of changing market conditions and consumer expectations.
For NIMIT Lumpini Park North, the starting point is its rare freehold location on Langsuan Road, with views of Lumphini Park, the Royal Bangkok Sports Club and the surrounding cityscape. This exceptional setting informs a residential concept centred on privacy, generous living spaces and close proximity to green space in the heart of Bangkok.
Sorapoj also noted that discerning buyers are looking beyond the visible aspects of a property. While aesthetics and design innovation remain important, true residential quality extends to what lies behind the walls, above the ceilings and beneath the floors. Structural integrity, engineering and building systems all play a crucial role in how a building performs and endures over time.
“Every element must meet the highest international standards, be meticulously executed and built to last. To me, that is the true meaning of luxury,” he added.
NIMIT Lumpini Park North has engaged international engineering consultancy Ramboll to provide multidisciplinary engineering services, from the conceptual stage through detailed design, ensuring that the architectural vision and building systems work together seamlessly.
Integrating Holistic Wellness into Everyday Living
Wellness was another key topic at the summit, with Sorapoj highlighting how luxury residential development is evolving beyond physical amenities towards a more holistic approach to residents’ health and quality of life.
“In the past, developers viewed luxury wellness as creating the hardware, such as large swimming pools or high-end fitness centres. But true luxury lies in the software behind those facilities,” he said.
Through its “Wellness at Home by Chiva-Som” concept, NIMIT Lumpini Park North brings Chiva-Som’s expertise in holistic wellness into residents’ everyday lives. The collaboration reflects Pace’s commitment to making well-being an integral part of daily living, complementing the development’s comprehensive residential amenities with specialised wellness knowledge and support.
Sorapoj cited nutrition, sleep and overall health as increasingly important considerations shaping how people want to live, both today and in the future. He emphasised that expertise, services and personalised attention are essential to translating the concept of wellness into tangible benefits.
“The key is to help you live better and, hopefully, live longer in the place that matters most to you,” he said.
Architecture, Materials and Details Designed to Endure
Sorapoj also discussed the collaboration between developers, architects and designers in translating a vision into a tangible residential experience.
NIMIT Lumpini Park North is designed around an architectural vision by ACPV ARCHITECTS, the acclaimed Italian architecture and interior design firm founded by Antonio Citterio and Patricia Viel, with The Beaumont Partnership serving as the project architect.
ACPV’s involvement extends across the overall architectural concept, material selection, kitchen design and common areas, including the fitness centre and its equipment. This integrated design approach carries the architectural vision through to the spaces and details residents experience every day, reinforcing Pace’s commitment to quality across every element of the development.
During the summit discussion, Sorapoj also unveiled The Penthouse at NIMIT Lumpini Park North, a distinctive residence within the development featuring fabrics and furnishings selected from Loro Piana Interiors, the interior design division of Loro Piana specialising in textiles and furnishings.
Despite challenges in the property market, Sorapoj reaffirmed that discerning buyers continue to value rare properties that combine thoughtful innovation with quality built to stand the test of time. Ultimately, the success of luxury residences is measured over the years, through the enduring condition of the building and its ability to meet owners’ needs over the long term.
“Luxury takes time to understand, just as it does with the world’s leading luxury brands. Ten years from now, when you see how a building has stood the test of time, that may be when you truly understand the philosophy behind luxury. Developers who genuinely remain committed to quality will stand the test of time,” Sorapoj concluded.
