PRI Confident Property-Related Services Business Will Continue Growing in the Second Half of 2026, Advancing Four Core Strategies to Increase Recurring Income, Expand Customer Base, Enhance Services, and Drive the Organization Through ESG
PRI expects the property-related services sector to maintain steady growth in the second half of 2026. While Thailand’s property market remains in a recovery phase, the property-related services business is projected to outperform the overall market, driven by growing demand for better quality of life, community management, and after-sales services. Key growth drivers include the completion and handover of new residential projects, rising consumer expectations for enhanced living standards, and developers placing greater emphasis on post-handover property management. As a result, property-related services are playing an increasingly important role in creating added value and strengthening competitive differentiation within the real estate industry.
Ms. Suphin Mechuchep, Chief Executive Officer of Primo Service Solutions Public Company Limited (PRI), Thailand’s leading integrated property-related services provider, said that today’s consumers are no longer looking only for a home, but also place increasing importance on quality of life, residential experiences, and comprehensive service standards. These expectations span every aspect of property living, including building and community management, property care, after-sales services, interior design and decoration, as well as lifestyle services that cater to modern living.
“Although the property market is still in a period of adjustment, the property-related services business continues to offer significant growth opportunities. Consumers today value service quality as much as the quality of the property itself. Delivering an exceptional living experience has therefore become a key factor in enhancing property value and creating a competitive advantage for developers,” Ms. Suphin said.
PRI identifies four key trends that are expected to drive the property-related services business in the second half of 2026:
Growth in After-Sales Services and Community Management: Property developers are placing greater emphasis on post-handover customer care to enhance resident satisfaction, preserve property value, and build long-term relationships with homeowners.
Rising Demand for Interior Design and Turnkey Solutions: Consumers increasingly seek move-in-ready homes that offer convenience from day one. As a result, demand continues to grow for comprehensive interior design, fit-out, and turnkey services that enable immediate occupancy.
The Growing Role of Technology and AI in Property Management: The adoption of digital technologies and artificial intelligence in customer communications, maintenance requests, data management, and resident services is improving operational efficiency while enhancing the overall customer experience.
Continued Growth of Sustainable Living: Both developers and residents are placing greater importance on energy efficiency, environmental management, waste segregation, and the creation of green spaces within residential communities, reinforcing the growing trend toward sustainable living.
To capitalize on these opportunities, PRI is implementing four core business strategies in the second half of the year to strengthen recurring income and support sustainable long-term growth:
Strengthening High-Quality Recurring Income: Increasing the proportion of recurring revenue by expanding its premium customer base, strengthening its Elite Agent network, enhancing investment advisory services, and developing an Integrated Lifestyle Ecosystem covering wellness and pet-related services. The company will also expand subscription- and service-based business models to generate sustainable recurring income.
Operational Excellence: Enhancing organizational capabilities through PRIMO Academy, which focuses on employee development and service excellence, while accelerating digital transformation through the PRIMO Plus Ecosystem and leveraging AI to improve operational efficiency, reduce costs, and elevate service quality.
Market Expansion: Expanding both the B2C customer base and non-affiliated clients to create new business opportunities and reduce reliance on existing customer segments. PRI will also expand into high-potential markets such as Phuket and Pattaya while further strengthening its Living Services and Brokerage Services businesses to meet the needs of residents, investors, and property owners. Key initiatives include broadening market reach, increasing brand awareness for PRIMO, attracting new customer segments, and diversifying revenue sources.
Sustainable Growth through ESG: Integrating Environmental, Social, and Governance (ESG) principles into every aspect of its operations by promoting energy efficiency, sustainable community management, employee development, and transparent, accountable business practices, laying a solid foundation for long-term sustainable growth.
In addition, the Company remains committed to enhancing the customer experience through efficient complaint management, maintaining high standards for common areas, proactive communication, and continuous customer engagement. These initiatives are designed to strengthen customer confidence, increase satisfaction, and foster long-term relationships across all projects.
“PRI is targeting THB 2 billion in revenue by expanding its non-affiliated customer base, strengthening its presence in high-potential markets such as Phuket and Pattaya, further developing the PRIMO Plus Ecosystem, and leveraging AI to enhance service quality. Our business portfolio currently includes property management services for 77 condominium and housing estate projects, serving more than 40,000 households, construction management and supervision services for 62 projects, as well as a wide range of property-related services that generate recurring revenue throughout the customer lifecycle. At the same time, we have continued to expand our non-related-party customer base, as reflected by the increase in Non-RPT revenue from 48% in 2024 to 56% in 2025, while the proportion of Related Party Transaction (RPT) revenue declined from 52% to 44%,” Ms. Suphin added.
On the technology front, the Company continues to enhance the PRIMO Plus Application as an integrated platform that connects residential services, property management, and after-sales support in one seamless ecosystem. PRI is also leveraging AI across multiple areas of its operations, including Predictive Maintenance for proactive maintenance planning, AI Complaint Management to improve complaint handling efficiency, Energy Optimization to maximize energy efficiency, and Customer Insight Analytics to gain deeper insights into residents’ behavior and preferences. These technologies help improve service quality, enhance operational efficiency, reduce costs, and deliver a superior living experience.
“The future of the real estate industry will not be defined solely by project sales, but by the quality of the living experience. PRI is committed to building an ecosystem that supports customers throughout every stage of their property journey, with the goal of becoming Thailand’s leading Property & Living Services Ecosystem,” Ms. Suphin concluded.
About Primo Service Solutions Public Company Limited (PRI)
Primo Service Solutions Public Company Limited (PRI) is one of Thailand’s leading integrated property-related services providers, with more than 15 years of industry experience. The Company operates through three core business segments:
- Upstream Business – Pre-Living Services
Providing pre-occupancy services, including project construction consultancy and supervision, engineering services, and technical advisory.
- Midstream Business – Living Services
Providing comprehensive property management services for condominiums, housing estates, shopping centers, commercial buildings, and office buildings; luxury condominium management; residential property and serviced apartment management; end-to-end property brokerage services covering sales, leasing, and investment sourcing; property technology (PropTech) and residential technology solutions; as well as life and non-life insurance brokerage services.
- Downstream Business – Living & Earning Services
Providing post-handover services, including interior design and fit-out, turnkey contracting, housekeeping and maintenance services, building management, and the retail distribution of lifestyle home furnishing and home décor products.
