Thailand’s No.1 Solar Home Developer Installs Solar Rooftops on Every Unit
Homeowners reap real benefits—immediate savings on electricity and year-end tax incentives
Sena Development continues to affirm its leadership in sustainable living as the first real estate brand in Thailand to consistently and seriously install solar rooftops on every home. With a mission to promote energy-efficient living, Sena is pushing forward with tangible benefits for homeowners. Most recently, buyers are set to enjoy tax deduction privileges under new government measures that support clean energy usage—*up to THB 200,000 in personal income tax deductions by year-end.
With unwavering pride in its chosen path, Sena believes that good homes must support both quality of life and environmental sustainability. This belief drives the company’s ongoing commitment to providing solar rooftops as standard in every unit, making clean energy homes more accessible and truly worthwhile. The solar systems help reduce electricity costs for up to 25 years while also enhancing access to special-rate Green Loans from partner banks. This aligns with the needs of modern consumers who seek low-carbon homes that use energy intelligently, offer long-term savings, and unlock additional financial advantages—like immediate year-end tax relief.
Pioneering Sustainable Living in Thai Real Estate
Assoc. Prof. Dr. Kessara Thanyalakpark (Dr. Yui), Managing Director of Sena Development Public Company Limited, revealed that Sena’s success stems from a decade-long vision of sustainable housing. Sena was the first property developer in Thailand to commit to “Zero Energy Homes”, having incorporated solar rooftop technology for over 13 years.
The company champions a bold approach: “Daring to lead, act early, and innovate before others.” This means ensuring that homeowners can access clean energy technology at a reasonable cost and benefit immediately from homeownership—most notably through electricity savings that extend throughout the 25-year lifespan of the solar system.
Now, with the government’s policy supporting residential Solar Rooftop installations, homeowners can receive up to THB 200,000 in personal income tax deductions within the same tax year the home is purchased. Sena buyers automatically qualify for this benefit, making homeownership more appealing, financially sensible, and aligned with long-term sustainability goals.
Energy Costs Drive Homebuying Decisions—Sena Responds with Real Value
As electricity prices continue to rise, energy costs are becoming a major factor influencing consumer decisions. Sena’s forward-thinking clean energy homes offer a compelling solution that balances cost-effectiveness with environmental responsibility. The company is actively developing homes across all segments—single detached houses, townhomes, and condominiums—under the concept of “affordable clean energy homes”.
By paying attention to every detail in design and construction, Sena maximizes energy efficiency while embracing future-forward innovations such as solar rooftops and EV charger-ready systems, supporting the transition to a sustainable lifestyle.
Aligned with Government Policy—Supporting Easier Access to Green Homes
Sena’s strategy aligns with national efforts to make energy-saving homes more accessible. Homebuyers can take advantage of Green Loan packages from partner banks at interest rates lower than standard housing loans, easing the path to ownership.
Sena’s “Zero Energy Home” vision not only helps reduce environmental impact but also enables real low-carbon living. In addition, homeowners can earn The 1 points every month based on carbon credit savings—redeemable through Sena’s partner network until December 31, 2025. This rewards program not only adds value for customers but also reaffirms Sena’s role as a true leader in sustainable real estate development.
“We never set out just to sell houses. We set out to improve lives in the long term,”
said Dr. Yui.
“Sena was the first brand to take real action—so that solar-powered homes are not just an option, but a standard that every homeowner receives when they buy a Sena home.
