Bangkok, Thailand – McLaren Racing has officially announced Mastercard as the new title partner of the McLaren Formula 1 Team, starting from the 2026 season.
From next season onwards, the team will be known as McLaren Mastercard Formula 1. This marks an exciting new chapter in the history of both organizations, as well as for McLaren fans around the world. The expanded partnership will offer fans exclusive behind-the-scenes access and once-in-a-lifetime experiences that can’t be found anywhere else.
As part of their shared commitment to putting fans first, Mastercard is set to launch a global initiative called ‘Team Priceless’, designed to bring Papaya fans closer to the team and the racing action throughout the season. The program will include specially curated experiences, and on selected race days, chosen fans will enjoy unforgettable moments such as hot laps, meet-and-greets with drivers, and Priceless Experiences that immerse them in the local culture of each Grand Prix host city. More details on Team Priceless and how to participate will be announced soon.
To celebrate the beginning of this new chapter, Mastercard held a special event for fans in Amsterdam on the evening of Wednesday, 27 August, ahead of this weekend’s Dutch Grand Prix. Attendees had the opportunity to meet McLaren Formula 1 drivers Lando Norris and Oscar Piastri, enjoy live music performances, and take part in a variety of other fan experiences.
Zak Brown, CEO of McLaren Racing, said:
“Nothing is more important to us than our incredible fans. I’m thrilled to kick off this new era with Mastercard as our title partner, delivering on our promise to put Papaya fans first—bringing them closer to the team and offering unforgettable experiences. Mastercard is an outstanding partner who shares our passion and values, and their involvement as a title sponsor marks the perfect start to what lies ahead both on and off the track. I can’t wait to see Team Priceless come to life in 2026.”
Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, added:
“From the very beginning, our collaboration has been centered around putting fans first. Becoming the title partner of the McLaren Formula 1 Team takes that commitment to a whole new level. McLaren Racing represents innovation, precision, and unparalleled performance—values that align with our own mission to push boundaries and deliver priceless experiences. Team Priceless embodies these values and is something fans can truly look forward to this season and beyond.”
