Primus Group has announced a major milestone in the premium automotive business after Benz Primus was awarded the No. 1 Mercedes-Benz vehicle sales dealer in Thailand at the ARPC 2026. This achievement reflects the company’s leadership in quality, service excellence, and strong customer trust.
On this occasion, Mr. Nattavuth Tangkaravakoon, President of Primus Group and TOAVH, received the award for Outstanding Mercedes-Benz Dealer, No. 1 at the organizational level for both Bangkok and upcountry regions. The award was presented by Mr. Martin Schwenk, President and CEO of Mercedes-Benz (Thailand) Limited, during the Annual Retail Partner Conference 2026 (ARPC 2026), organized by Mercedes-Benz (Thailand) at Labaris Khao Yai Hotel, Nakhon Ratchasima Province.
Benz Primus received a total of four prestigious awards, comprising two organizational awards and two individual awards, as follows:
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Primus Autohaus: No. 1 Star Pilot Showroom Performance 2025 (Bangkok)
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Primus Pattaya: No. 1 Star Pilot Showroom Performance 2025 (Upcountry)
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Ms. Chonsita Sroysingkham (Pui) from Primus Autohaus: Best of C-Class Award for the highest C-Class sales at Motor Expo 2025
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Ms. Sawitree Phumkuea (Au) from Primus Autohaus: The Winner of Smile Award – Excellence in Sales Customer Satisfaction 2025
“This achievement reflects the strength of Primus Group as an automotive dealer in every dimension—from network management and customer service to the development of a highly systematic and efficient team. These factors are key drivers enabling Primus Group to rapidly and continuously strengthen its leadership position in Thailand’s premium automotive dealership market,” said Mr. Nattawut.
Mr. Jirapol Rujivipat, Managing Director of Primus Group, stated that the group’s core policy focuses on a customer-centric approach in enhancing the operational capabilities of its automotive dealership network. This encompasses every stage of the customer journey, from consultation and sales to vehicle delivery and after-sales service. As a result, Benz Primus has consistently earned customer trust and confidence in both sales and after-sales services.
At the same time, Mercedes-Benz (Thailand), the parent company, has provided strong support and promotion across various operational areas, enabling Benz Primus to deliver outstanding performance and rise to become the top Mercedes-Benz dealer in terms of sales at both organizational and individual levels, covering Bangkok and upcountry regions, as well as receiving awards for excellence in customer satisfaction.
“Primus Group remains committed to continuously enhancing and elevating its management and customer care capabilities to deliver superior experiences and achieve the highest level of customer satisfaction in every dimension,” Mr. Jiraphol concluded.
★ When it comes to cars, let Primus take care of you. ★
