IKEA Launches GREJSIMOJS Collection, Bringing Playful Fun to All Ages and Sparking Imagination in Every Corner of the Home
IKEA Thailand introduces the GREJSIMOJS collection, a playful range of furniture and home décor designed to bring joy, creativity, and imagination into every corner of the home. Featuring vibrant colors and whimsical details, the collection transforms living spaces into places for play, creativity, and shared happiness for everyone in the family.
The GREJSIMOJS collection includes 30 thoughtfully designed items suitable for use throughout the home—from living rooms and children’s rooms to play areas and shared family spaces. At the heart of the collection is the belief that play is not limited to toys or specific activities, but rather a way of life—one that encourages exploration, experimentation, creativity, communication, and meaningful connections across all ages.
Mr. Kanit Unjanum, Marketing and Public Relations Manager of IKEA Thailand, said:
“At IKEA, we strongly believe in the power of play. We continuously study and seek to understand children’s lives, emotions, needs, behaviors, and play patterns at home through the IKEA Play Report—our global research initiative that explores the role of playfulness in the everyday lives of children and families. This year marks the fourth edition of the report. The findings from the 2024 IKEA Play Report further reaffirm that play not only helps reduce stress and stimulate creativity, but also positively impacts happiness and quality of life for people of all ages. At the same time, we found that many parents want their children to play more, but often face limitations in time, space, or fresh ideas. The GREJSIMOJS collection was therefore designed to bridge this gap by transforming the home into a hub of imagination, where every family member can enjoy playful moments together every day.”
The GREJSIMOJS collection was meticulously crafted by more than 20 designers, with the aim of turning the entire home into an open, playful environment that invites experimentation and creativity. Whether in the living room, children’s bedroom, play corner, or shared family areas, each piece is designed to be both functional and imagination-inspiring. Highlight items include a fluffy chair cover for children, a pouf with hidden storage, a giraffe-shaped floor lamp, a bird-shaped rocking toy, and a balance board for kids—all created to seamlessly blend everyday practicality with playful design.
To celebrate the launch of the GREJSIMOJS collection and reinforce the idea that fun is for everyone, IKEA will host GREJSIMOJS – Coloring Wall, a wall-painting activity that invites everyone to unleash their creativity and add vibrant colors to the space. The activity will take place at IKEA Sukhumvit and IKEA Bang Yai from 5–28 February 2026.
Products from the GREJSIMOJS collection will be available at IKEA stores from 5–9 February 2026, and online at IKEA.co.th starting 10 February 2026.
