Launches “Klook Travel Fest” to Inspire Thais to ‘Take a Break and Travel’ This Songkran
Klook has revealed that outbound travel among Thai travelers continues to grow strongly in 2026, particularly to destinations across Asia, which are experiencing a vibrant rebound. This trend is reflected in a significant increase in bookings for travel activities and experiences, with China emerging as the fastest-growing destination, recording an impressive growth rate of over 130%.
To meet rising travel demand, Klook is set to host its annual travel fair, “Klook Travel Fest: Take a Break and Travel”, from 27–29 March 2026 at CentralWorld, Eden Zone (1st Floor). The event will feature a wide range of exclusive travel deals in anticipation of the upcoming Songkran holiday.
Asia Travel Trends Continue to Rise
According to the latest data from Klook, a leading travel experience booking platform in Asia, demand for outbound travel among Thai consumers continues to increase, especially within the Asian region. China ranks as the top destination with the highest growth at 131.5%, followed by Hong Kong (29.6%), Japan (28.8%), Singapore (14.4%), and domestic travel (15.6%). These figures highlight the strong recovery of short-haul travel and the enduring popularity of Asian destinations.
At the same time, traveler behavior is evolving—from “traveling to arrive” to “traveling to feel.” Experience-driven activities are gaining increasing popularity, with Shanghai Disneyland growing by 48%, Hong Kong Disneyland by 24%, and Universal Studios Japan by 16%.
In addition, travel convenience services are seeing significant growth, including car rentals (+29.7%) and eSIM services (+170.2%). The hotel category has surged by 172.5%, reflecting a growing preference for end-to-end trip planning within a single platform.
“The growth we are seeing reflects a shift in mindset among Thai travelers. Travel is no longer just about leisure—it is about taking a meaningful pause to reset,” said Marcus Yong, Vice President of Global Marketing at Klook. “In today’s fast-paced world, stepping into new environments—whether it’s an unfamiliar city, a different culture, or a new experience—allows people to reflect, recharge, and return with renewed energy and inspiration.”
Klook Travel Fest: A Festival to ‘Take a Break and Travel’
In response to the growing travel trend—especially ahead of the Songkran holiday—Klook is launching “Klook Travel Fest: Take a Break and Travel.” More than just a promotional event, the festival invites Thai travelers to step away from everyday fatigue and rediscover new experiences.
Visitors can explore a wide range of travel deals, including discount codes of up to THB 5,000, flash sale promotions such as Buy 1 Get 1 Free on popular activities, and tickets to world-class attractions including Hong Kong Disneyland, Ngong Ping 360, and Shanghai Disneyland. Additional offers include 0% installment plans for up to 10 months and exclusive discounts with leading credit cards.
The event will also feature KOL Talk sessions with well-known travel influencers and creators, including Tah-U Pittaya, Mamaung Loren, and Dream Apichaya, who will share inspiring travel stories and unique perspectives.
The event is open to the public free of charge from 27–29 March 2026 at CentralWorld, Eden Zone (1st Floor). For more information on promotions and event schedules, please visit:
https://www.klook.com/th/tetris/promo/klookoffline/
