Haier Thailand Renews BamBam as Brand Ambassador for a Second Year, Reinforcing Its Position as the Global No.1 Brand
Haier (Thailand), a global leader in home appliances and innovation and the world’s No.1 major appliances brand for 17 consecutive years, has officially renewed its partnership with BamBam as Brand Ambassador for a second year. This continued collaboration aims to strengthen the brand’s presence on a regional stage, expand its international communication strategy, and amplify its global influence through the power of an international fandom further reinforcing Haier’s position as the Global No.1 Brand in the home appliance industry.
Mr. Tong Jianping, President of Haier Electrical Appliances (Thailand) Co., Ltd., stated:
“Over the past year, the company has received an overwhelmingly positive response from consumers, particularly in terms of innovation that meets the evolving Smart Living lifestyles of modern users. This has been complemented by consistent marketing initiatives designed to enhance brand awareness through communication strategies that effectively reach younger audiences. Notably, brand awareness increased by over 90% following the appointment of BamBam as Haier Thailand’s Brand Ambassador, giving rise to the phenomenon known as ‘BamBam Power.’ This has played a significant role in connecting the brand with Gen Z and young urban consumers, as reflected in a series of successful campaigns throughout 2025.”
These initiatives included the “HAIER X BAMBAM LEADING TO THE NEW ERA” campaign, the commercial film “A Better Life Together (Gan)”, which showcased smart living through BamBam’s persona, and the Haier Fans Festival, all of which received an enthusiastic response from both fans and consumers.
Building on this success, Haier has decided to continue its partnership with BamBam for a second consecutive year as Brand Ambassador in Thailand. This collaboration is set to further strengthen consumer trust and engagement, with BamBam representing the image of a Global Star that aligns seamlessly with Haier’s identity as a Global No.1 Brand. He will continue to communicate the brand’s premium positioning across a wide range of product categories, including residential air conditioners, refrigerators, washing machines, freezers, commercial air conditioning systems, televisions, and water heaters all developed under a premium brand philosophy that emphasizes quality, technology, and design.
“This partnership reflects Haier’s ‘Scenario Brands’ and ‘Ecosystem Brands’ concepts, which focus on developing home appliances that integrate seamlessly with modern lifestyles while continuously elevating user experiences. This vision aligns perfectly with BamBam’s image as a global artist and creative influencer who inspires people around the world,” Mr. Tong concluded.
For more information on Haier’s latest news, promotions, and activities, follow Haier Thailand on Facebook, Instagram (@haierthailand_official), X (Twitter) (@ThailandHaier), YouTube (@HaierThailandOfficial), TikTok (@haier_thailand), and Line OA (@haierthailand), or visit: https://www.haier.com/th
