Jorakay Corporation Drives “Build Today, Beyond Tomorrow” Vision
Advancing Cost-Efficient and Sustainable Construction with Six Innovation Clusters at Architect’69
Jorakay Corporation Co., Ltd., Thailand’s leading expert in innovative construction, repair, and decorative materials, is setting a new benchmark for the Thai construction industry at Architect’69 through the unveiling of the JORAKAY EXPERT PAVILION.
More than just an eye-catching exhibition booth, the pavilion represents the company’s long-term sustainability vision while reinforcing its positioning as “JORAKAY EXPERT”, a trusted specialist dedicated to solving construction challenges and creating long-term value for homeowners, contractors, and developers alike.
Under the corporate vision “Build Today, Beyond Tomorrow,” Jorakay continues to innovate with a strong focus on quality, efficiency, and environmental responsibility. At the event, the company presents its comprehensive portfolio of six construction innovation clusters, covering solutions from structural systems to surfaces, rooftops, and large-scale infrastructure projects further cementing its role as a full-service construction innovation leader.
Thai Construction Industry Entering a New Era
According to research from the SCB Economic Intelligence Center (SCB EIC), Thailand’s construction sector is currently undergoing a significant transformation. Consumers planning to build homes are increasingly prioritizing three key trends:
- Smart Value Living – Homeowners are seeking long-term value, prioritizing strong structural foundations to avoid costly repairs in the future.
- Adaptive Living – Greater flexibility in home design is becoming essential, enabling spaces to accommodate remote work, pets, and multi-generational living, while also allowing easy renovation or expansion.
- Green Living – Increasing attention is being given to environmentally friendly and energy-efficient building materials.
Meanwhile, developers and contractors face growing challenges in maintaining long-term construction quality, while manufacturers must meet rising demand for low-carbon and environmentally responsible materials.
These trends indicate a clear shift in the market: the construction industry is no longer competing purely on price, but rather on innovation, quality, and sustainability.
Innovation Driven by Real User Needs
Dr. Jirath Sirichalermpong, Chief Executive Officer of Jorakay Corporation Co., Ltd., commented: “The construction materials industry is entering a pivotal transition. Competition today is no longer driven solely by price, but by quality, innovation, and environmental responsibility. Consumers, particularly younger generations, increasingly recognize that a healthier environment leads to a better quality of life. Jorakay remains committed to developing innovations that address real pain points for users while driving the industry toward a more sustainable future.”
He added that throughout more than three decades of industry leadership, Jorakay has continuously introduced innovations that improve performance and establish new standards in construction.
“What has never changed is our commitment to the highest quality standards, supported by deep market understanding and continuous research and development. In today’s uncertain economic climate, Jorakay products remain a reliable choice durable, high-performance, and cost-effective for homeowners, contractors, and project developers alike.”
A Sustainable Pavilion Design
Designed by Integrated Field (IF), a bold Thai design studio known for pushing creative boundaries, the JORAKAY EXPERT PAVILION places sustainability at the heart of its architecture.
The structure is constructed from more than 1,000 pieces of plantation pine plywood, a natural material known for its strength, flexibility, and low carbon footprint. The pavilion uses a modular construction system, allowing the structure to be dismantled and reused for future installations demonstrating Jorakay’s commitment to sustainability beyond its products.
A special highlight within the pavilion is a playful crocodile-shaped sculpture called “Nong Khao”, built using the same modular components. Visitors can even sit on the sculpture, blending creative design with practical functionality.
Six Innovation Clusters Showcasing Construction Expertise
Within the pavilion, Jorakay presents its six comprehensive product clusters:
TILING EXPERT – Advanced tile installation systems, including dust-reducing cement adhesive technology that lowers airborne dust by up to 80%.
FLOORING EXPERT – Professional flooring repair and resurfacing solutions designed for durability and heavy traffic.
WATERPROOF EXPERT – Complete waterproofing systems for foundations, rooftops, and swimming pools.
STRUCTURE EXPERT – High-performance structural repair materials for infrastructure and heavy-duty applications.
SEE JORAKAY EXPERT – Ecological paint innovations made from natural ingredients, supporting healthier living environments.
JORAKAY EASY – A new brand offering easy-to-use home repair, decoration, and maintenance solutions designed specifically for modern homeowners.
Expert Talks and Industry Knowledge Sharing
The JORAKAY EXPERT PAVILION will also host EXPERT TALK sessions featuring architects, designers, industry professionals, and real users sharing insights on construction innovation, sustainability, and future living solutions.
These sessions will take place throughout the exhibition from 28 April to 3 May 2026, covering topics such as sustainable building materials, modular design concepts, smart home health infrastructure, and pet-friendly living spaces.
Experience the Future of Construction Innovation
Visitors can explore the full range of Jorakay innovations and enjoy exclusive promotions on JORAKAY EASY products, with discounts of up to 40% during the event.
The JORAKAY EXPERT PAVILION is located at Booth F113 at Architect’69, held from 28 April to 3 May 2026 at Challenger Hall, IMPACT Muang Thong Thani, Bangkok.
For more information, visit:
www.jorakay.co.th
Facebook: JORAKAY
LINE Official: @jorakayfamily
