BOLON Eyewear Launches Spring/Summer 2026 “In Motion” Collection, Fashion Eyewear Meets the Iconic Charm of MONCHHICHI

BOLON Eyewear welcomes the new season with the launch of its Spring/Summer 2026 collection, “In Motion,” a concept that captures the spirit of confidence, growth, and the rhythm of modern life. Inspired by individuals who embrace movement both physically and emotionally the collection reflects a mindset of progress, clarity, elegance, and positive energy, all of which define BOLON’s creative direction this season.

Rather than focusing solely on motion in a physical sense, “In Motion” represents the idea of moving forward in life with authenticity and self-expression, celebrating contemporary elegance and the confidence to define one’s own style.

Premium Materials Meet Contemporary Design

The BOLON Spring/Summer 2026 collection stands out for its use of premium materials such as high-quality Titanium and Acetate, offering exceptional durability, lightweight comfort, and all-day wearability.

The collection introduces a diverse range of frame shapes, including Polygon, Round, Cat-Eye, Oval, Pantos, Rimless, and Rectangle, allowing wearers to freely express their personal style.

Highlights from the optical collection include:

• SEATTLE – A polygon frame in Moonlight Silver, delivering a modern minimalist look.
• VISBY – A round frame in Rose Gold, offering a soft yet refined contemporary elegance.
• MYKONOS – A striking Cat-Eye silhouette designed to accentuate facial contours.
• SEOUL – An Oval frame in Tortoiseshell, blending classic charm with modern appeal.
• ACAPULCO – A vibrant design in Translucent Orange Yellow, adding a playful statement to everyday styling.

Sunglasses Designed for Style and Function

BOLON’s sunglasses collection continues to balance fashion-forward aesthetics with everyday functionality, featuring versatile designs suited to modern lifestyles.

Key pieces include:

HELSINKI – An oval-frame design in Moonlight Silver with a foldable structure and polarized lenses, combining practicality with sleek sophistication.

TORONTO – A lightweight rimless oval frame paired with Taupe lenses, delivering a minimalist and refined look.

MUNICH – A contemporary rectangle-frame sunglasses style with Transparent Olive Green lenses, creating a bold modern edge.

BOLON x MONCHHICHI: A Playful Collaboration

One of the defining highlights of the Spring/Summer 2026 collection is the collaboration between BOLON Eyewear and MONCHHICHI, the beloved global character known for its charm and warmth.

The collaboration adds a joyful, playful energy to the “In Motion” campaign, blending fashion sophistication with a sense of nostalgia and cuteness. MONCHHICHI’s iconic character helps create a unique balance between elegance and softness, making the collection both stylish and approachable.

Yaya Urassaya Brings the Campaign to Life

Yaya Urassaya Sperbund, BOLON Eyewear’s brand ambassador, shared her thoughts on the collection: “For me, eyewear is something I can’t live without. It’s a must-have item that instantly boosts confidence. What makes the BOLON Spring/Summer 2026 collection special is its modern design and premium materials that are lightweight and comfortable, making it easy to match with different looks in everyday life. And with the adorable MONCHHICHI collaboration, especially the cute campaign bag, the collection feels even more joyful, fun, and accessible.”

A Vibrant Launch Event

The launch event for BOLON Spring/Summer 2026 was filled with energy and excitement, featuring an exclusive eyewear fashion show that highlighted the collection’s dynamic spirit.

The event was attended by Yaya Urassaya Sperbund, who embodied the elegance and movement of the “In Motion” campaign alongside MONCHHICHI.

Fashion designer Mee-Netdao Wattanasingkorn, founder of the brand Landmee, also joined the event to share styling tips and insights on how to mix and match eyewear with contemporary fashion looks.

The celebration also welcomed numerous celebrities, artists, and fashion influencers including Ying-Ananda Prakobkit, Aom-Punyawee Jungcharoen, Gigi-Nattakul Pimthongchaikul, Pupe-Jiradapa Intajak, View-Kamonthida Rojtawinith, Nene-Pitchayapa Supanya, and Kaimook-Pearrada Ngamrungsiri, all of whom brought vibrant energy to the launch.

Mee-Netdao shared her perspective on completing a look: “Choosing the right accessories is not only about aesthetics but about expressing identity and feeling confident throughout the day. That aligns perfectly with BOLON’s ‘In Motion’ concept. For me, eyewear is one of the easiest ways to complete a look and naturally define personal style.”

Exclusive Campaign Gift

The BOLON Spring/Summer 2026 collection is now available nationwide. To celebrate the launch, customers who purchase BOLON eyewear at participating stores under specified conditions will receive a limited-edition BOLON x MONCHHICHI bag, specially designed for this collection.

The exclusive gift is available in limited quantities.

For more information and store locations, visit: https://th.boloneyewear.com/pages/stores-thailand