Ananda Launches The All-New Product to Drive Its Low-Rise Housing Business Introducing “URBANIO VOGUE” — A New Definition of Luxury Villas with Distinctive Design and Expanded Living Spaces in an Urban Location

Ananda Development Public Company Limited (ANAN), a leading urban residential developer and market leader in condominium projects located along mass transit lines, continues to strengthen its low-rise housing business with the launch of a new housing series, “URBANIO VOGUE” Vibhavadi–Chaengwattana.

This luxury semi-detached villa project redefines modern urban living through expansive living spaces, unique architectural design, and functions tailored to contemporary city lifestyles. Offering a housing concept never before seen in this location, the project starts at THB 13.99 million and is strategically positioned to create a “Blue Ocean” in the low-rise residential market within the Chaengwattana area. Reservations and visits to the show house are now officially open.

Prasert Taedulyasatit, Chief Executive Officer of Property Business at Ananda Development Public Company Limited, stated that the company is continuously developing new product concepts within its existing projects to enhance product value, create differentiation, and capture niche market opportunities. Guided by Ananda’s creativity and willingness to think beyond conventional boundaries, the company has introduced the latest housing model under the “URBANIO VOGUE Vibhavadi–Chaengwattana” project.

This launch represents a new business-driving strategy, or “New Engine,” for “Ananda Homes,” focusing on distinctive products that are not yet available in the area’s market. The strategy aims to create a Blue Ocean market targeting niche customers seeking homes that reflect their unique lifestyles — customers who desire more living space while maintaining the convenience of urban living in terms of location, transportation, and surrounding amenities.

The project reflects the core DNA of “Ananda Homes” through four key principles:

• Best Location — selecting the best locations within each district
• Urban Lifestyle — developing products that truly respond to city living
• Unique Design — creating distinctive architecture that reflects residents’ identities
• Quality of Life — delivering confidence in quality and after-sales services under the Ananda Sure standard

Nattapol Naksusuk, Managing Director of Housing and Condominium Business Division 3 at Ananda Development Public Company Limited, added that “URBANIO VOGUE” introduces a new segment in the low-rise housing market by combining residential design with urban lifestyles in the form of a highly unique product with only a limited number of units, creating exclusivity for customers seeking a differentiated living experience.

Developed under the concept of “Expanding Living Possibilities,” the project features luxurious 3.5-storey villas in the high-potential Chaengwattana area, offering up to 312 square meters of usable space with functions designed specifically for modern city living.

The homes feature a Double Volume design with soaring ceilings up to 5.70 meters high, creating an open and airy atmosphere while introducing a new perspective on urban living. The residences also include private elevators, enhancing long-term convenience and fully supporting the lifestyle needs of modern families.

Another highlight is the spacious Penthouse Master Bedroom, spanning more than 52 square meters and occupying an entire private floor — comparable to a penthouse suite — elevating the residential experience beyond that of a typical home.

Ananda believes that “space” is one of the most important aspects of modern living — not merely in size, but in flexibility of use. Therefore, the homes are designed under the principles of SPACE / FUNCTION / FLEXIBILITY, allowing residents to adapt spaces to suit various lifestyles, whether for living, working, or creative activities.

Strategically located in the Chaengwattana area, the project offers excellent connectivity and convenient transportation access. It is situated near two major mass transit lines — the Red Line and Pink Line — and close to Don Mueang International Airport, while also connecting easily to Vibhavadi Rangsit Road, Chaengwattana Road, and key expressway networks, allowing quick access to Bangkok’s city center.

Ananda aims not only to build homes, but to create residences that genuinely reflect the identities of their owners through distinctive architectural facades in a Unique Urban style and flexible layouts that accommodate both personal life and work. The project also includes mezzanine spaces designed to inspire creativity  transforming the residence into more than just a home, but a personalized “living space” where residents can define their own lifestyles and enjoy complete privacy under the concept of “Private Living Above All.”

Those interested in viewing the new URBANIO VOGUE homes can now visit the show house, with official reservations available during the Presales event on May 23–24 at the project sales office.

“URBANIO VOGUE elevates the urban living experience by perfectly blending city convenience with private living spaces. It reflects a new definition of Premium Urban Living for customers seeking distinction and a superior quality of life. The launch of URBANIO VOGUE marks an important strategic step for Ananda in driving its low-rise housing business, and the company plans to apply this differentiated product development strategy to other projects in the near future,” Mr. Prasert concluded.