The only leader from Thailand’s real estate sector to receive the prestigious honour, reaffirming AP Thailand’s “Code of In-Depth Understanding” philosophy that sustainable growth begins with deep human understanding

AP (Thailand) Public Company Limited, one of Thailand’s leading property developers, announced that Mr. Ratchayud Nunthachotsophon, Chief Executive Officer, has been named Thailand Top CEO of the Year, becoming the only executive from Thailand’s real estate industry to receive the prestigious accolade.

The award recognises visionary leadership, disciplined business management, and the ability to build long-term trust among customers, business partners, investors, and all stakeholders. It also reflects AP Thailand’s unwavering commitment to sustainable growth through a people-centric approach and responsible corporate governance.

“This recognition is not the achievement of one individual, but the result of the dedication and commitment of every member of the AP team,” said Ratchayud Nunthachotsophon. “Our shared purpose is to deliver exceptional Living Quality and empower people to choose the life they want, while building a resilient organisation capable of sustainable growth for years to come.”

Understanding People, Maintaining Business Discipline

At a time when Thailand’s property sector continues to face economic uncertainty and rapid market shifts, AP Thailand remains committed to a management philosophy that balances business growth with long-term resilience. The company places equal emphasis on operational excellence, prudent risk management, financial discipline, and a deep understanding of customers’ evolving lifestyles and aspirations.

According to Mr. Ratchayud, sustainable leadership today requires more than delivering strong business performance.

“Leadership today is not simply about driving business growth. It is about building a strong foundation that enables an organisation to thrive sustainably in every circumstance through deep human understanding, while maintaining unwavering business discipline.”

“Code of In-Depth Understanding” Driving Sustainable Growth

The recognition also reinforces AP Thailand’s 2026 corporate strategy, Code of In-Depth Understanding – Leading with Empathy, Growing with Discipline, which serves as the company’s guiding principle for long-term business development.

The strategy is founded on two core beliefs: understanding people at a profound level (Empathy) and conducting business with consistency, discipline, and prudence (Discipline). Together, these principles strengthen the organisation’s resilience while creating sustainable value for all stakeholders.

To bring this philosophy to life, AP has established the AP CODE, a company-wide operating framework that guides every function across the organisation—from product development, design and construction to after-sales service and day-to-day operations.

At the heart of AP CODE is a deep understanding of customers’ real lifestyles and quality-of-life aspirations, enabling the company to develop homes, services, and residential experiences that address the diverse needs of people at every stage of life.

Over the years, this philosophy has been reflected in AP Thailand’s diversified property portfolio, continuous residential innovation, strategic partnerships with leading domestic and international organisations, as well as disciplined financial management and proactive risk governance—all contributing to the company’s long-term stability and sustainable growth.

Receiving the Thailand Top CEO of the Year award further validates AP Thailand’s management philosophy of balancing commercial success with long-term value creation. It also reinforces the company’s commitment to earning the trust of customers and stakeholders while continuing to raise the standard of Living Quality and deliver better living experiences for people across Thailand.