A legendary brand and a global superstar join forces to revolutionize the style and vision of Ray-Ban Studios
Ray-Ban is pleased to announce the appointment of A$AP Rocky, the artist/entrepreneur/fashion leader, as the first-ever “Creative Director” of the brand. Rocky has been a trendsetter in both the music world and the fashion industry. This collaboration between Rocky and Ray-Ban Studios comes with a vision to steer the creative projects and the future of the brand into a new direction for image and design.
Partners for the Future
A$AP Rocky, or Rakim Mayers, has achieved massive success since his debut in 2011, with billions of streams and numerous award nominations. After releasing his fourth studio album Don’t Be Dumb, Rocky officially took on the role of the first-ever Creative Director of Ray-Ban Studios, a creative platform founded in 2011 to promote the power of music and the stories of bold artists. This collaboration marks a significant step in Ray-Ban’s growth by blending the brand’s artistic legacy with contemporary culture and Rocky’s unique style.
“I’ve always admired Ray-Ban for its loyalty to its uniqueness, but also for never stopping its development,” A$AP Rocky said. “I’m incredibly excited to be a part of this priceless artistic legacy and to help create the next chapter of a legendary brand like Ray-Ban.”
“Ray-Ban has always gone beyond the boundaries of the eyewear industry. We are not just a brand, but a lifestyle. For nearly 80 years, our brand has been the face of musicians, artists, actors, and legendary heroes. We’ve both defined and changed the status quo, leading the direction of culture always. Today, we welcome A$AP Rocky into our family as an artist and creator with vision. His ability to break barriers in the world of diversity aligns with the essence of Ray-Ban. We will move forward boldly in the spirit of innovation and pioneering values of our brand. The beginning of the future is here!” said Leonardo Maria Del Vecchio, President of Ray-Ban.
Turning Brilliant Ideas into Reality
Rocky will launch an exclusive eyewear collection that combines classic designs with a distinctive modern flair. Not only will Rocky be involved in designing the eyewear, but he will also direct the campaign and design the new look for Ray-Ban stores. The collection will seamlessly blend music, fashion, and art. The first collection is set to debut in the spring of 2025.
