Bound and Beyond Public Company Limited (BEYOND) has announced its business direction for 2026 under the concept “Sustaining Excellence, Scaling with Purpose.” The company aims to build on the strength of its ultra-luxury hotel portfolio while expanding through the development of its own hotel brands, investments in lifestyle businesses, and operational efficiency improvements to drive growth and create long-term value.
In 2026, the company targets total revenue of approximately 3.6 billion baht from its two flagship hotels Four Seasons Hotel Bangkok at Chao Phraya River and Capella Bangkok—representing a 9% increase from the previous year. At the same time, BEYOND will focus on enhancing operational efficiency and cost management to strengthen profitability, while maintaining disciplined capital management to reinforce its financial position and support long-term growth.
Kamonwan Wipulakorn, Managing Director of BEYOND, said:
“Although 2025 was a year of volatility for the tourism industry due to global economic conditions and market uncertainties, both of our hotels continued to deliver strong performance and received ongoing global recognition. This reflects the quality of our world-class assets, the strength of our partnerships with leading international hotel brands, and the capability of our management team to operate efficiently. We are confident that these strong foundations will enable BEYOND to sustain growth and create long-term value, even in a challenging environment.”
Launch of KAIA and Expansion into Lifestyle Businesses
As part of its expansion strategy, the company is preparing to launch its first proprietary hotel brand, KAIA, which reflects a concept that integrates lifestyle, distinctive design, and experiential hospitality. The first project, KAIA Koh Phangan, will be complemented by The Moken Club, a beach club designed to create a new lifestyle destination on Koh Phangan.
At the same time, the company is expanding its investments through joint ventures in the food and beverage (F&B) sector, developing and investing in two overseas restaurants to broaden its lifestyle business network and support international growth.
The launch of KAIA marks a significant milestone for BEYOND in establishing its own hotel brand and represents the beginning of the company’s efforts to expand its Luxury Lifestyle Hospitality concept on a global scale. Meanwhile, investments in F&B businesses in major global cities such as Monaco and London reflect the company’s strategy to create a broader hospitality and lifestyle ecosystem that will serve as a key driver of BEYOND’s long-term growth.
Commitment to Governance and Sustainability
At the same time, strong corporate governance, risk management, and sustainable business practices remain central to the company’s operations. This year, BEYOND joined the JUMP+ initiative by the Stock Exchange of Thailand, which supports the development of ESG governance systems and disclosure practices aligned with international standards.
The company will continue implementing sustainability initiatives with the goal of achieving national-level recognition, strengthening confidence among shareholders, investors, and stakeholders. Through these efforts, BEYOND aims to drive strong and sustainable growth while creating long-term value for all stakeholders.
