Two icons of British style — Paul Smith and Barbour — have joined forces to unveil a spirited collaboration that perfectly balances countryside charm with city sophistication. The new collection, aptly titled “Paul Smith Loves Barbour,” reinterprets the timeless appeal of classic outerwear through Paul Smith’s signature wit, colour, and modern sensibility.
A Fresh Take on British Heritage
This 33-piece collection revisits Barbour’s most beloved silhouettes — from the brand’s iconic waxed coats to knitwear, accessories, and graphic tees — all infused with a vibrant sense of playfulness. Drawing inspiration from the joyful atmosphere of traditional British country shows, the collaboration pays homage to rural England through unexpected bursts of colour, bold patchwork techniques, and whimsical motifs like the distinctive Friesian cow print.
The creative dialogue between the two brands reflects their shared values: an unwavering commitment to quality, craftsmanship, and a deep appreciation for design that transcends time. Both Paul Smith and Barbour have long been cornerstones of British fashion — brands that define not just how people dress, but also how they express individuality, humour, and heritage.
City Meets Countryside
While Barbour brings its quintessential country charm and rugged practicality, Paul Smith injects a touch of metropolitan flair and offbeat creativity. The result is a seamless fusion of two worlds — urban and rural, classic and modern — captured in garments that feel both nostalgic and refreshingly new.
The campaign’s creative concept encapsulates this dynamic duality with a wink. Set against the backdrop of a British country fair, the imagery radiates warmth, nostalgia, and a sense of fun, all reimagined through Paul Smith’s signature lens of optimism and irreverence.
Design Highlights
At the heart of the collection stands the Bedale jacket, one of Barbour’s most recognizable pieces, now reimagined with multicolour patchwork stripes and contemporary detailing for both men and women. Other key items include the Border coat — a long, elegant iteration of Barbour’s heritage design — and the Shorter Transport Jacket, ideal for city layering.
The snap-in liner vest offers a fresh twist with contrasting check patterns, adding depth and playful layering options. The chunky knitwear, crafted from speckled tweed yarns, pairs perfectly under waxed jackets for brisk countryside walks, while waxed cotton bucket hats and rain boots keep things stylishly practical for unpredictable British weather.
Completing the collection is a series of metal badges — a Paul Smith reinterpretation of Barbour’s classic accessory — featuring charming icons such as a green parrot, prize ribbons, and the ever-recognizable Friesian cow. Designed to adorn lapels, hats, or jackets, they add a touch of wit and character to any ensemble.
A Meeting of Minds
As Ian Bergin, Barbour’s Director of Menswear, Footwear, and Accessories, explains:
“Sir Paul Smith has an extraordinary ability to bring humour and playfulness into design — qualities that resonate beautifully with Barbour’s timeless aesthetic. The result is a collection that harmoniously blends both brands’ identities, filled with delightful details that celebrate the best of British style.”
Where to Find It
The Paul Smith Loves Barbour collection is now available at Paul Smith stores worldwide and through the brand’s official online channels.
With its joyful reinterpretation of heritage and its subtle humour woven into every stitch, this collaboration stands as a love letter to British style — one that celebrates tradition, individuality, and the enduring charm of dressing with character.
