As modern consumers embrace diverse experiences to enrich their lifestyles, Thai Beverage Marketing Co., Ltd. has recognized the opportunity to offer new experiences of the enchanting allure and finesse of the whisky world. This has led to the launch of “PRAKAAN,” encapsulated in the concept of “Irresistible Quest, Unforgettable Taste”—a journey in search of unforgettable flavors and sensory experiences through the story of Thailand’s first premium single malt whisky.
The Enchanting Journey of PRAKAAN
The story begins in the fertile heart of Kamphaeng Phet Province, where nature’s elegance is matched by its historical significance. Starting from its “Provenance,” PRAKAAN is derived from the richness of the Western Forest Complex, encompassing Kamphaeng Phet, where pristine water sources serve as one of the quality ingredients used to produce PRAKAAN, Thailand’s first premium single malt whisky. The narrative of PRAKAAN is also inspired by “Pride,” reflecting the brand’s dedication to weaving Thai history into every aspect of its production and branding. The tale of ancient city walls and strong fortifications is intricately embedded in every brick of the old city wall, reflected in the design of the packaging to highlight Thailand’s invaluable history. This leads to the establishment of the first single malt whisky distillery in the country, honoring the city walls of Kamphaeng Phet, which have protected the nation’s independence for centuries.
Essential to crafting high-quality whisky is “Passion” and deep knowledge, blending international standard whisky maturation techniques with the unique expertise required to produce single malt whisky suited to the climate and resources of Kamphaeng Phet. With unwavering commitment and effort, PRAKAAN uniquely conveys an extraordinary experience from the science and art of every sensory element.
Thus, PRAKAAN is recognized as the first premium single malt whisky brand in Thailand, showcasing the fusion of the rich cultural heritage of Kamphaeng Phet along with one of the purest and most abundant water sources in Thailand as its production base. Crafted with expertise using standard processes and international equipment—such as copper pot stills from Scotland and matured in oak barrels—PRAKAAN delivers a refined experience across all dimensions, becoming Thailand’s premier single malt whisky that offers deep, diverse flavors and moments of adventure to every modern lifestyle. It defines a whisky world that transcends mere taste, representing ‘memorable moments’ and ‘a journey in search of captivating experiences unlike any other.’
PRAKAAN is set to provide immersive moments through three products under the “Tribu” series, symbolizing the ‘three-layer wall’ that once protected the city of Kamphaeng Phet. Each of the three products reflects the unique stories hidden behind each wall layer: PRAKAAN SELECT CASK, matured in American oak ex-bourbon barrels; PRAKAAN PEATED MALT, crafted from high-quality barley malt and uniquely flavored with peat smoke; and PRAKAAN DOUBLE CASK, featuring a meticulous two-step maturation process in both American oak ex-bourbon and Spanish oak ex-sherry barrels.
PRAKAAN is ready to offer an elevated experience of Thailand’s first premium single malt whisky, showcasing the intricacies and delicacies of every creation crafted by Thai hands to achieve international pride, with availability starting in October 2024.
