Swarovski has unveiled its first-ever collection in collaboration with Ariana Grande, the global brand ambassador for Swarovski. The Ariana Grande x Swarovski Capsule Collection is a creative collaboration between the iconic pop star Ariana Grande and Giovanna Engelbert, the Global Creative Director of Swarovski, aimed at expressing joy and individuality. Inspired by Ariana’s passion for music, the collection features musical notes and heart motifs, symbolizing love and passion in every melody.
The 16-piece collection captures Ariana’s radiant spirit, while bringing the luxury and joy of Swarovski to life. The designs interpret musical symbols with intricate craftsmanship, using clear crystals and crystal pearls to create radiant, flawless accents.
The Ariana Grande x Swarovski Capsule Collection is a masterful creation, featuring bracelets and earrings inspired by musical notes, reflected in the fluid motion of perfectly cut crystals in various shapes. The collection also includes a dreamy fantasy crown and a distinctive heart-shaped pendant. The collection seamlessly blends timeless beauty, modernity, and luxury.
Giovanna Engelbert said, “Working with Ariana has been a dream. Her artistic energy profoundly inspired the creation of this collection, which celebrates luxury through classic elegance enhanced with a contemporary touch. The collection began with the theme of music, gradually evolving into motifs of violin keys and heart shapes, embellished with pearls to add timeless beauty. My vision was to combine Swarovski’s legacy of exquisite crystal craftsmanship with Ariana’s radiant energy to create a collection that resonates with music and elegance lovers worldwide. This collection is a testament to the power of creative collaboration, merging unique style and timeless elegance, principles that are central to my role as Creative Director.”
Ariana Grande added, “I am so excited to continue creating with Swarovski, drawing inspiration from my love of music and self-expression in this sparkling jewelry collection that I co-designed with Giovanna. I can’t wait for everyone to discover their own special sparkle and have fun with these pieces the way I feel when I wear them.”
For the campaign of this collection, Swarovski was honored to work with legendary fashion photographers Mert and Marcus, who captured the beauty of the jewelry and the radiant pop icon, Ariana, through black-and-white tones. The photos add depth and a classic feel, evoking the luxurious charm of Old Hollywood.
The Ariana Grande x Swarovski Capsule Collection is now available. Experience this special collection at pop-up locations around the world, including Harrods in London, Galeries Lafayette in Paris, and Mall of the Emirates in Dubai. Special events will also be held in major cities such as New York, Tokyo, and Milan.
The Ariana Grande x Swarovski Capsule Collection will be available at select Swarovski stores starting January 28, 2025, and will be available worldwide at all Swarovski stores and on Swarovski.com from January 30, 2025.
