From gas cookers to dishwashers, to the most famous vintage fridge in the world, Smeg is the Italian company that brought fashionable design and retro taste in the kitchen.

Open-plan kitchens have revolutionised the way we experience cooking, dining, and socialising within our homes. More often than not, they are the focal point of modern interiors, seamlessly integrating with dining areas and living rooms. This architectural trend has redefined the dynamics of family life, encouraging interaction, connection and bonding with family and friends.

As a result, homeowners want their kitchens not only to be functional but also to look good. Colour, design and technology, with a focus on energy efficiency, have been at the heart of the ethos of Italian kitchen appliance manufacturer Smeg since 1948.

There’s a region in Northern Italy that over the decades has generated a globally acclaimed series of Italian excellence: Ferrari, Barilla, Ducati, and Armani all come from the same locality near Reggio Emilia, where in 1948 entrepreneur Vittorio Bertazzoni founded Smeg, a company originally specialized in metalwork and enameling.

Its extraordinary headquarters in Guastalla, Northern Italy, combines four production plants and certified laboratories where the company makes sure that in-depth knowledge of materials and state-of-the-art technology result in quality products that combine durability, safety, flexibility, energy efficiency and enjoyability.

Constant and strict quality control throughout the entire production process testifies to the reliability of Smeg products. With cutting-edge interfaces and unique programming solutions, the manufacturer strives to meet the needs of consumers who want their appliances to be simple, yet sophisticated and smart.

Brand DNA: Family run since 1948, Smeg has carved its reputation around its exclusive aesthetics, creating products which express their ‘made in Italy’ ethos, making them truly stand out from the crowd. Each Smeg appliance, small or large, is the proud product of years of knowhow and expertise.

Smeg is an Italian company that turned domestic appliances into status symbols.

As clearly stated by their motto, in the world of kitchen appliances, Smeg is a synonym of quality, design, and innovation.

The company brings to life sleek and elegant everyday objects that result from collaborations with internationally renowned architects and designers such as Mario Bellini, Renzo Piano, Guido Canali, and Marc Newson.

A Family Story

The entrepreneurial history of the Bertazzoni starts at the beginnings of the 20th century with metal enameling, the acronym of Smeg (Emilian metallurgical enamel works of Guastalla) still serves as a memory of that initial activity.

In the late 50’s Smeg launched one of the first automatic gas cookers, followed by a dishwasher and laundry range, built-in hobs and oven, consolidating over the decades its position in the home appliances sector.

Today, Smeg counts with 18 major subsidiaries worldwide and is still run by the third generation of the Bertazzoni family.

Guido Canali for Smeg

In 1985, architect Guido Canali conceived for Smeg the Classic collection, an essential series made of compact volumes and clean shapes, elegant and timeless, recognized by the international design community, and exhibited at the MoMA.

In 2002, Canali also designed the company headquarters in Guastalla.

The Fab Fridge

Rounded, vintage, colored, iconic. Thanks to Smeg, the refrigerator became a cult object and an item of décor, a stand-alone fridge when the rule was to build-in.

Over the years, Smeg put a Union Jack flag on it, dressed the fridge in denim, put it in the hood of a Fiat 500 car, and even had Dolce & Gabbana paint a limited edition of coverings.

A taste for vintage

After the Fab success, Smeg built a universe of electrical appliances with the same aesthetic: coffee machines, mixers, robots, and orange squeezers.

The Italian company had the great intuition to understand, before anyone else, what the kitchen has become in recent times: a place for relations and a social media set, where food enthusiasts choose their tools with obsessive attention.

Style Notes: Smeg has one of the largest product portfolios of any home appliance brand. Offering a breadth of choice across its ranges, it caters to the ever-changing consumer landscape no matter your desired kitchen looks and feel – should you be looking for a hero range cooker or a sleek bank of integrated appliances loaded with features.

Globally renowned for its colourful and curvy 1950’s aesthetic which has been bought to life by both its iconic FAB fridges and popular counter-top small appliances, available in a complete selection of pastel, bright and metallic colourways.

Best in class design and state-of-the-art technology is at the forefront of everything Smeg do, partnering with leading architects and designers along the way. Offering a design aesthetic to suit every kitchen, whether it be drawing inspiration from the Italian Riviera with its distinctive Portofino range cookers or keeping it sleek and sophisticated with its advanced Dolce Stil Novo built-in collection which is trimmed with your choice of copper or steel. There’s even Wi-Fi enabled models to help control your appliances when on the move.

An increasing number of consumers are also looking to diversify their kitchen with professional-style cooking appliances such as induction hobs with built in extraction installed into islands and pyrolytic self-cleaning ovens for ease of maintenance. New to the arrange for those really into their professional cooking includes vacuum drawers and blast chillers ideal for sous vide cooking, most effective in combination with a steam oven.

USP: Smeg’s vast portfolio is ideally suited to accommodate a range of different interiors looking to achieve a distinct, ultramodern or classic look. Why not even partner your appliances with a compact wine cooler, coffee machine, integrated dishwasher or sink and tap to match your interior. The choice is endless.