Tanachira Retail Corporation Public Company Limited (TAN) celebrates the 10th anniversary of the Marimekko brand in Thailand, highlighting the strength of its business strategy that has successfully grown the beloved Finnish brand into one widely embraced by Thai consumers over the past decade.

Mr. Tanapong Chirapanidchakul, Chief Executive Officer, stated that there are currently 14 Marimekko branches across key locations in Bangkok and major cities, including online channels. To commemorate this milestone, Marimekko is showcasing a striking Unikko floral Installation Art in the heart of the Siam district — both at Parc Paragon (in front of Siam Center) and the connecting tunnel on the 2nd floor between Siam Center and Siam Discovery — from now until September 15th.

To mark the occasion, an exclusive anniversary collection is being launched, including a special-edition Unikko T-shirt and printed fabric tote bag, created specifically to celebrate 10 years of Marimekko in Thailand.

Looking ahead to year 11 and beyond, the brand is committed to maintaining its sense of “desirable curiosity” — keeping Marimekko relevant and memorable in the hearts of Thai consumers. This includes engaging younger generations through lifestyle events, creative campaigns, and fresh communication strategies. The company aims to broaden its customer base and improve accessibility both offline and online, ensuring Marimekko continues to serve as a daily source of inspiration — in a sustainable and enduring way.