Growth driven by the Lunique Beyond platform and two flagship developments focused on meaningful living value
With an ambition to reach approximately THB 1.6 billion in revenue in 2026, luxury property developer Lunique Real Estate Co., Ltd. has announced its Beyond the Norm business strategy, underpinned by two flagship residential developments. The company expects THB 1.2 billion in revenue from Skypark Lucean Jomtien Pattaya and THB 420 million from The Scholar Don Mueang, reflecting continued demand for homes that prioritise lifestyle value over traditional notions of luxury.
Lunique notes a clear shift in buyer expectations. Today’s purchasers are placing greater importance on quality, location, long-term usability, and lifestyle-enhancing services, rather than purely aesthetic markers of luxury. In response, the company is launching Lunique Beyond, a digital service and engagement platform for homeowners, alongside the Lunique Wealth Partner Programme for property agents. Both initiatives are designed to strengthen long-term relationships and deliver value across every stage of ownership.
Two Flagship Developments with Distinct Living Concepts
Lunique’s 2026 strategy centres on two residential projects that address different lifestyle needs while sharing a common emphasis on exclusivity, design and liveability. Skypark Lucean Jomtien Pattaya is a sea-view condominium developed under the Vertical Living by the Sea concept, with every residence enjoying ocean views. Priced from THB 4.3 million, the project marks Banyan Group’s first branded residence in Pattaya. Positioned close to Jomtien Beach, the development combines contemporary architecture with resort-style facilities set within natural surroundings.
Owners benefit from a range of privileges, including a 6% annual yield on down payments prior to project completion, interior design credits through international furniture and design partners, a Vitality Pass for comprehensive health screenings, one-year spa memberships, and limousine services of up to 12 journeys per year. Lunique has set a 2026 sales target of THB 1.2 billion for Skypark Lucean Jomtien Pattaya.
The Scholar Don Mueang responds to growing demand for premium low-density housing in the Don Mueang area. The project comprises just 14 three-storey detached houses, priced from THB 25.9 million. Located minutes from Harrow International School and Don Mueang International Airport, it offers convenient access to major roads and expressways. Each home features a private lift and usable space starting from 373 sq.m., designed to support multigenerational family living. The development is aimed at families with children attending Harrow International School, as well as senior executives who value privacy and convenience. Lunique has set a 2026 revenue target of THB 420 million for The Scholar Don Mueang.
Lunique Beyond Platform Redefines the Ownership Experience
In 2026, Lunique will introduce Lunique Beyond as a LINE Official Account serving as a central digital platform for communication, consultation and benefits management. Designed to support customers throughout their ownership journey, the platform provides real-time construction updates, guidance on financial documentation during the building phase, and access to a curated network of lifestyle partners.
The platform operates across three service tiers. The Investment Tier offers referral rewards and privileges for repeat purchasers. The Lifestyle Tier provides access to exclusive experiences through premium brand partnerships. The Comprehensive Loyalty Tier focuses on lifestyle-driven privileges rather than standard discount-based programmes. Lunique expects the platform to foster a strong homeowner community and deepen long-term customer relationships.
Supporting Growth Through Strategic Agent Partnerships
Recognising the importance of its agent network, Lunique has also launched the Lunique Wealth Partner Programme, covering both flagship developments. The tiered incentive structure rewards performance across multiple levels, with the Real Wealth 2026 campaign offering total prizes exceeding THB 6.5 million. Top-performing agents are eligible for cash incentives, recognition awards and curated luxury experiences.
Ms. Uradee Kunkiratiyut, Chief Executive Officer of Lunique Real Estate Co., Ltd., said, “Luxury today is defined less by opulence and more by meaningful experiences that genuinely support how people live. Our Beyond the Norm strategy reflects this shift. By focusing on wellbeing, service and long-term value, we are responding to the real priorities of modern buyers. Delivering quality experiences from the very first interaction gives us confidence in working toward our THB 1.6 billion revenue ambition in 2026.”
By the end of 2026, Lunique forecasts sales of 60% for Skypark Lucean Jomtien Pattaya and 80% for The Scholar Don Mueang. The first phase of Skypark Lucean (Buildings A and B) has attracted strong interest from both Thai and international buyers, with only 8% of the foreign ownership quota remaining and Thai buyer sales increasing by more than 50% year-on-year. Phase 2, Lucean Bay, is scheduled for launch in late 2026 and will be directly managed by Lunique as a wellness-focused residence supporting health and life balance.
Looking ahead, Lunique Real Estate plans to prioritise quality growth over project volume, positioning itself as a developer specialising in wellness-led living. Future developments will integrate thoughtful design, property management and after-sales service to create living environments that promote balance, sustainability and long-term residential value.
For more information, visit www.luniquerealestate.com or www.skyparklucean.com. Enquiries: LINE Official Account @luniquerealestate, email [email protected], or call (+66) 33 674 868.
