Pruksa Holding Public Company Limited Revives “The Reserve” Brand After 8 Years with Launch of Rare Collection The Reserve Villas Sukhumvit 89/1
Pruksa Holding Public Company Limited has reignited the luxury property market with the return of its premium brand The Reserve after an eight-year hiatus, unveiling the new Rare Collection project The Reserve Villas Sukhumvit 89/1.
The super-luxury villa development is located in the highly sought-after Sukhumvit area, offering a rare opportunity to own a private residence in one of Bangkok’s most prestigious neighborhoods. The project comprises only 26 exclusive residences, with prices starting from 65–85 million baht, under the concept “The Rarity Today, The Legacy Tomorrow.”
According to Patama Piyamaneeporn, Deputy Chief Executive Officer of Pruksa Holding, the project represents the company’s strategy to elevate its luxury housing portfolio while delivering long-term residential value through three key elements: Location, Living Experience, and Timeless Value.
Situated just 400 meters from Sukhumvit Road, the development offers convenient access to BTS On Nut Station and BTS Bang Chak Station, providing seamless connectivity to Bangkok’s major business and lifestyle districts.
The project also introduces Concierge by The Reserve, a personalized lifestyle service designed to assist residents with daily arrangements. In addition, Pruksa integrates its healthcare expertise through collaboration with Vimut Hospital, offering an exclusive Family Doctor program for residents, focusing on preventive healthcare and personalized wellness support.
Architecturally designed by A49, the villas follow the concept “Urban Tropical Sanctuary,” blending urban living with natural elements to create a timeless design suitable for Sukhumvit’s prestigious setting.
The development features two residence types:
Residence I – 462 sq.m. usable area
Residence II – 282 sq.m. usable area
Each home is designed as a super-luxury urban villa with a private elevator, offering both privacy and refined living in the heart of the city.
Interested buyers can register for more information or schedule a private viewing at
https://www.pruksa.com/thereserve/thereservevillas
LINE Official: @TheReserve
Facebook: Pruksa Family Club
Tel: 1739.
