Shopee Launches Beats Solo 4 – JENNIE Special Edition in Thailand, Connecting Consumers to a Global Music and Fashion Phenomenon
Shopee has officially announced the launch of the Beats Solo 4 – JENNIE Special Edition in Thailand, marking another milestone in its collaboration with Beats following the product’s global debut on April 21, 2026. The special edition headphones will be available on Shopee starting April 24, 2026, at 08:00 AM.
This launch further reinforces Shopee’s role as a leading platform that brings global cultural moments spanning fashion, lifestyle, and technology—to consumers across Southeast Asia quickly and at scale.
Beats and JENNIE Introduce a New Iconic Collaboration
The iconic collaboration continues as Beats reunites with global superstar JENNIE to unveil a new release designed to capture attention worldwide.
The headphones feature a sleek monochrome design that reflects the superstar’s signature elegance and style. They are complemented by two interchangeable black bows, UltraPlush ear cushions adorned with symbols inspired by JENNIE’s music, and a carefully crafted matching carrying case.
This launch builds on the ongoing partnership between Beats and JENNIE, which first began with the Beats Solo Buds campaign in 2024. The collaboration continued in 2025 with the Beats Solo 4 – JENNIE Special Edition in Ruby Red, which received overwhelming global demand and quickly sold out across key online markets.
With limited quantities available, this new edition is expected to become one of the most highly anticipated collectible items of the year, offering fans and collectors across the region the opportunity to own a rare global collaboration piece.
Shopee: A Destination for Cultural Drops in Southeast Asia
As global brands increasingly focus on connecting with digitally savvy consumers in Southeast Asia, Shopee continues to expand its role—from an e-commerce platform to a gateway for exciting global launches and cultural phenomena.
From iconic collaborations to trending product launches, Shopee enables users to access the latest products and trends shaping global culture in a convenient, fast, and seamless way.
Beats Flagship Store Launch on Shopee
Alongside this launch, Shopee has officially introduced the Beats Flagship Store, offering users access to a full range of authentic Beats products, including wireless earbuds, over-ear headphones, and accessories.
The expansion reflects Shopee’s commitment to building a trusted ecosystem for global brands while elevating the shopping experience in premium lifestyle and audio categories.
Special Launch Offers
To celebrate the launch, Shopee is offering users a seamless and premium shopping experience along with exclusive benefits, including:
Beats Solo 4 – JENNIE Special Edition priced at THB 6,900
0% installment plan for up to 10 months with participating credit cards
The wait is almost over. Whether you are a collector, a dedicated fan of JENNIE, or a music enthusiast, the Beats Solo 4 – JENNIE Special Edition is the perfect item to elevate your style.
Download the Shopee app and visit the Beats Flagship Store to get ready to shop starting April 24, 2026.
