Bentley Motors has announced Priyanka Chopra Jonas former Miss World 2000, globally renowned actress, producer, and entrepreneur from India as its newest brand ambassador for the brand’s latest communications campaign. This collaboration marks Bentley’s latest partnership with a globally recognized actor and producer. The announcement is accompanied by a new campaign set to debut this weekend, followed by the release of a short film and a series of visuals in the coming weeks. The campaign will present an authentic storytelling approach that reflects her life, career, and creative perspective.

Priyanka joins Bentley’s creative collaborators Greg Williams and Mai Ikuzawa, who were appointed by the brand as creative partners in September last year.

Over the past 25 years, Priyanka has captivated global audiences with her remarkable work in the entertainment industry. She is widely recognized as a respected figure in international cinema and has expanded her influence as a producer, New York Times bestselling author, entrepreneur, and investor. As a UNICEF Goodwill Ambassador, she is also known for advocating education and child welfare, using her global platform to create meaningful and tangible change.

The new campaign film will be shot in a documentary-style format, featuring a candid and engaging conversation between Priyanka and Greg Williams. The film will reveal more personal insights into her creative outlook and perspective. Filmed at Sony Studios in Los Angeles, Priyanka reflects on her passion for working on film sets and the creative magic that emerges during the filmmaking process, both as an actress and a producer. The iconic Bentley Continental GT will serve as the visual backdrop for the production.

Priyanka commented: “I’ve always admired Bentley’s commitment to craftsmanship and storytelling. Every detail reflects a rare level of intention and care. As someone who thrives on the creative energy of working on set, this collaboration felt completely natural. It’s not only about shared values, but also a shared appreciation for the creative process.”

Ben Watham, Marketing Director of Bentley Motors, added: “Priyanka brings a fresh energy and authentic perspective to the Bentley brand. The relaxed filming style allows her voice and personality to come through naturally, creating something far more genuine than a traditional advertisement.”

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