From May 1 to 3, LVMH deployed a unique activation alongside its Maisons at the Formula 1® Miami Grand Prix 2026. A major moment in the Formula 1® calendar, this event highlighted the strategic importance of this market, where the Group and its Maisons benefit from a firmly established presence.
The United States accounted for 26% of LVMH’s revenue in 2025, with more than 10,000 employees and 1,232 stores. A true international crossroads for luxury and culture, Miami provided a prime stage to illustrate this strong footprint as well as the strength of the partnership between LVMH and Formula 1®.
Concluded for a period of ten years, this strategic agreement brings together the excellence of the Group’s Maisons’ savoir-faire and the emotional intensity of Formula 1®. It combines LVMH’s values of creativity and excellence with Formula 1®’s spirit of innovation and high performance, giving rise to unprecedented experiences at the crossroads of high-emotion sport and exceptional craftsmanship, for an enriched on and off-track experience.
At the heart of the paddock, LVMH unveiled La Maison LVMH, a new concrete expression of its Global Partnership with Formula 1®. Bringing together Louis Vuitton, Moët Hennessy and TAG Heuer, this space offered an immersion into the world of its Maisons.
Each Maison highlighted both its expertise and its heritage in Formula 1®. Louis Vuitton showcased its savoir-faire through demonstrations by a painter-artisan. TAG Heuer reflected its unique bond with the discipline and the high precision of its watchmaking expertise. Moët Hennessy, meanwhile, recalled its historic presence on the podium and its essential role in moments of celebration.
This experience was complemented by the Whispering Angel Lounge, conceived as a convivial space, with a bar, lounge and live race broadcast screens.
A perfect illustration of the Group’s mission, « The Art Of Crafting Dreams », La Maison LVMH became a must-visit destination throughout the weekend.
Guests of LVMH and its partner Maisons were also able to follow the race from the LVMH Suite in the Paddock Club, enjoying a privileged experience at the heart of the event. Among them were Léon Marchand, LVMH and Louis Vuitton ambassador, and Patrick Dempsey, TAG Heuer ambassador. Both took part in At the Speed of Dreams, LVMH’s signature series created as part of its partnership with Formula 1®, celebrating the power of dreams in the pursuit of excellence.
The victory of Kimi Antonelli brought this exceptional weekend to a close, marking another highlight of the 2026 Miami Grand Prix.
Miami confirmed the strategic significance of the alliance between LVMH and Formula 1® in the United States, once again illustrating a shared vision in which creativity and excellence are fully expressed.
