“ZEEKR PRIMUS” has made its mark on the global stage after winning the prestigious EXCELLENT DEALER AWARD at the GEELY AUTO INTERNATIONAL BUSINESS PARTNER CONFERENCE 2026 in Hangzhou, People’s Republic of China. The award reinforces the brand’s excellence in comprehensive customer service and its strong appeal among Thailand’s premium automotive clientele.
Mr. Nattavuth Tangkaravakoon, Chairman of Primus Group and TOA Venture Holding, revealed that following the official opening of the ZEEKR HOUSE PRIMUS Ratchaphruek showroom and service center in mid-March, ZEEKR PRIMUS has achieved a significant milestone by receiving the EXCELLENT DEALER AWARD from GEELY AUTOMOBILE INTERNATIONAL CORPORATION 2025 during the global dealer conference of GEELY AUTO GROUP, held under the theme “G-INTELLIGENCE, DRIVING TOMORROW” in Hangzhou, China.
“This award represents the highest honor and pride for the entire ZEEKR PRIMUS team. It reflects our unwavering commitment to continuously elevating and maintaining the highest standards of service excellence. It also serves as a testament to the strong partnership between us as a dealer and ZEEKR THAILAND.
On this occasion, I would like to express my sincere gratitude to the parent company for placing its trust and confidence in the capabilities of ZEEKR PRIMUS in caring for valued customers and for allowing us to play a key role in establishing a strong foundation as one of Thailand’s leading automotive dealers, ultimately leading to international recognition. Primus Group will continue to strive for continuous development in order to deliver the best possible experience to all our customers.
In addition, ZEEKR PRIMUS has also been entrusted by ZEEKR THAILAND to oversee sales and after-sales services for ZEEKR customers in Northern Thailand, particularly in Chiang Mai. The company expects to officially open the ZEEKR HOUSE PRIMUS CHIANG MAI showroom and service center in August this year,” said Mr. Nattawut.
Mr. Jiraphon Rujivipat, Managing Director of Primus Prestige Co., Ltd. and Primus Group, added that as an executive of ZEEKR PRIMUS, he feels deeply honored that the team’s dedication and commitment have translated into tangible success through the receipt of the EXCELLENT DEALER AWARD at this global GEELY AUTO GROUP dealer conference.
“The key behind our success lies in our proactive operational approach, which emphasizes strategic planning and the use of in-depth customer insights to accurately analyze customer behavior and needs. These insights allow us to continuously improve and design services that comprehensively meet customer expectations in every dimension, while enhancing convenience, speed, and efficiency. This has become a crucial factor in earning the highest level of trust from ZEEKR owners.
We firmly believe that this prestigious award is only the beginning. It will further inspire ZEEKR PRIMUS to continue developing and elevating our operational standards to the highest level, in line with the evolving lifestyles and expectations of modern consumers. We remain committed to delivering premium customer care under international standards to ensure the utmost satisfaction for every ZEEKR customer,” he concluded.
