Scheduled to open its doors in Q1 2023, this serene seafront retreat has been woven seamlessly into a 6.4-hectare former private family estate, with native woodland and restored heritage houses

Andaz, Hyatt’s luxury and lifestyle brand, will make its highly-anticipated debut in Thailand with the opening of a stylish new seafront resort that will introduce explorers to a new and unspoiled stretch of Thailand’s Eastern Seaboard. Scheduled to open in the first quarter of 2023, Andaz Pattaya Jomtien Beach has been woven into the site of a private family estate, amid lush woodlands and heritage buildings at Tawanron Beach, on the country’s stunning sunset coast.

Mr. Narit Chia-Apar, the owner of Andaz Pattaya, and his son, Mr. Chintat Chia-Apar, are overseeing the transformation of their family estate – a serene 6.4-hectare plot of land at Tawanron Beach, between the popular holiday hub of Jomtien and the charming fishing village of Bang Saray. This USD 150 million project. The aim is to showcase the authentic soul of the destination and bring a sense of “Thainess” to a new generation of global explorers.

Prepare to open for full service in February 2023, focusing mainly on high-end family customers, Thais (more than 50%), and foreign tourists such as Koreans and Japanese who come to play golf. The resort plans to generate more than 70% occupancy annually.

“I have a passion for this beautiful piece of land and the trees protecting it. It was always my dream to use this special place to showcase the natural beauty of the Na Jomtien area, and I am delighted to be able to achieve this with Andaz Pattaya. With Thailand having fully reopened to international travel, now is the perfect time to promote this enchanting, underexplored part of Thailand to the world,” Mr. Narit commented.

Mr. Chintat, who is passionate about travel and keeps his finger on the pulse of the latest industry trends, added that being the first Andaz branded hotel in Thailand would enable the resort to cater for the rising demand for original lifestyle experiences and meet the expectations of modern travellers.

“Andaz Pattaya will be a unique addition to Thailand’s hospitality scene. Today’s travellers want to be connected with the spirit of their destination, so the Andaz brand promise ‘to stimulate the senses through distinctively local experiences’ will be at the forefront of our resort. We want to highlight the rich heritage of this amazing destination, while also providing fantastic facilities and inspiring activities for every guest, from couples and friends to families to groups. My family and I are excited to see our vision become a reality,” he said.

Mr. Narit continued: “With Pattaya City already having an established a reputation as a more bustling, mature destination, we believe that Na Jomtien can differentiate itself as a fresh and authentic option for nature seekers and a playground for discovery and rejuvenation.”

Nestled in a 6.4-hectare plot of beachfront land between the vibrant resort town of Pattaya and the charming fishing village of Bang Saray, this unique beachfront retreat will bring the rich history of the area to life. Crafted by A49, the award-winning architecture studio, the project has retained the mature gardens and fully-grown trees – including the awe-inspiring rain tree that greets guests upon arrival. Exquisite Thai teakwood houses that have stood on the site for more than 70 years have now been fully restored, while natural, locally-sourced materials and handmade arts and crafts have been incorporated throughout this contemporary, five-star resort.

Having been warmly welcomed into the Rain Tree Court, with its reflective pond and enchanting ambience, visitors can unwind at the Village Square, the social heart and soul of the resort. From here, guests can discover myriad ways to relax and reconnect with the local culture, from immersive excursions and activities to authentic dining, wellness, family experiences and more.

The 204 rooms and suites (starting from 50 sqm) have been arranged in intimate clusters around the gardens and come adorned with locally-inspired interiors, walk-in rain showers and a balcony or terrace with relaxing daybed. The Lagoon Access rooms let guests step straight into the rippling waters of the resort pool, the Pool Suites allow guests to cool off with a private dip at any time day, and the Beachfront Suites are set directly on the soft sand. For truly exquisite experiences, two heritage houses have been transformed into the resort’s most highly prized accommodation: a duplex four-bedroom Manor House and a breath-taking six-bedroom Presidential Heritage House, each of which promises luxurious living with private pools, courtyards, butler service and ocean views.

Average room rates start at 15,000 baht per night, and the highest price is 500,000 baht per night (Presidential Heritage House, six bedrooms).

Manor House

Gastronomy is an integral element of the Andaz experience and the resort features a selection of six exceptional restaurants and bars. Wok Wok specialises in Thai and Asian wok-fried dishes, La Cucina is an authentic Italian trattoria, Village Butcher is a premium steakhouse where prime meats are cooked on a pira charcoal grill, and Fish Club is a casual seafront restaurant where fresh, sustainably-sourced seafood is expertly cooked by on a coconut husk grill. Chefs will pick natural ingredients, including native herbs and spices, from the onsite organic garden.

The Teak Lounge is where guests can sit back and enjoy refreshments under the magnificent rain tree, and Ruen Thai is a traditional teahouse with indoor and outdoor seating. This restored two-level heritage building can also host intimate events. For larger occasions, the naturally-lit 300 sqm Garden Pavilion features floor-to-ceiling windows, a pre-function foyer, outdoor terrace and show kitchen.

Three shimmering swimming pools provide endless opportunities for relaxation, including a peaceful lap pool, a freeform family pool next to the bright kids’ club, and a beachfront pool that sets the stage for sunset cocktails and sparkling parties. The Panpuri Spa is a luxurious haven of tranquility where guests can experience soothing therapies with organic skincare products, and the fitness centre features the latest Technogym equipment and a rejuvenating yoga room.

Sustainability is integrated throughout the resort; rainwater is captured and used to keep the gardens fresh, while motion sensor LED lighting and smart AC systems reduce energy use. Guests can also rest assured that Andaz operates a no single-use plastic policy and only uses responsibly farmed ingredients in its restaurants, including MSC & ASC approved seafood.

“We are delighted to unveil Andaz Pattaya Jomtien Beach, our inaugural Andaz branded luxury and lifestyle resort in Thailand. ‘Andaz’ is a Hindi word meaning ‘personal style’ and this unique, locally-inspired resort will celebrate the individuality of every guest. Our aim is to highlight the charm and personality of this enchanting destination – an as-yet-unexplored corner of Thailand’s Eastern Seaboard. With its low-rise clusters of rooms and villas, shady courtyards, sparkling pools and creative event spaces, this outstanding property will allow guests to connect with the local culture, true to the spirit of the Andaz brand and Hyatt’s Boundless Collection,” commented Carina Chorengel, Senior Vice President – Commercial, Asia Pacific, Hyatt Hotels & Resorts.

Located just a short distance from Pattaya’s main tourism hotspots and two hours’ drive from Bangkok, Andaz Pattaya Jomtien Beach is easily accessible yet secluded enough to retain a sense of deep tranquility. Suvarnabhumi Airport is only 90 minutes’ drive away and U-Tapao Airport can be reached in only 20 minutes.

For more information, please visit www.andazpattaya.com